Social Media Marketing

5 Tips to a Better Facebook Page
April 25, 2011

Integrating Facebook into marketing efforts is a great way to build your brand, interact with consumers and drive sales. It’s no accident that the most successful retailers have a strong presence on Facebook, many with more than 1 million fans. When we analyze the practices of the top retailers on Facebook (Starbucks, Target, Victoria's Secret, Kohl's and Wal-Mart), we find approaches that ensure success.

Pretzel Crisps Grows its Facebook Fan Base With Coupons
April 22, 2011

Pretzel Crisps' slogan reads, "One bite and you'll rethink your pretzel!" Maybe it should read "one coupon and you'll rethink social media," because coupons and word-of-mouth marketing is exactly how the company saw such an increase in Facebook fans.

Men’s Grooming Brand Bulldog to Open Facebook Store
April 22, 2011

Bulldog, the men’s natural grooming brand, is planning its biggest marketing push to date to support the launch of its Facebook commerce site. The brand is launching its advertising campaign using the strapline "Man up" in an attempt to promote its natural credentials and attract people to its website and Facebook page.

Wal-Mart Acquires Social Media Company Kosmix
April 19, 2011

Wal-Mart announced it's signed a definitive agreement to acquire Kosmix, underscoring its commitment to social and mobile commerce. Kosmix has developed a social media technology platform that filters and organizes content in social networks to connect people with real-time information that matters to them.

5 Tips to Engage Your Core Facebook Fans
April 15, 2011

Ask any entrepreneur how many Facebook fans they want and you're liable to hear upwards of 1 million. Few people ever think that the “wrong kind of fans" can bring any Facebook page to its virtual knees.

Facebook Won’t Become E-Commerce Force, Analyst Says
April 8, 2011

All sorts of merchants are experimenting on Facebook. But does this mean Facebook is en route to becoming a major e-commerce player? Forrester Research analyst Sucharita Mulpuru says the answer is a resounding “No.”

GameStop Opens Facebook Store
April 7, 2011

Video game retail giant GameStop has opened up a store to sell games on its Facebook fan page. The store will sell physical games that users can receive in the mail or pick up at a local store. The move is part of GameStop’s strategy to stay relevant in the age of digital distribution of video games, since it doesn’t want to go the way of the now defunct Hollywood Video and Tower Records chains.