Social Media Marketing

New research from Buddy Media and L2 titled, Digital IQ Index: Specialty Retailers, measures the digital footprint of 64 speciality retail brands via 350 data points across four dimensions: site, digital marketing, social media and mobile.

What do Solo Cup, Kellogg’s, 3M, and Ecover have in common? They're the latest of more than 100 companies to use online storefronts that incorporate Facebook from Alice.com, an online marketplace for household essentials and e-commerce platform.

Gilt Groupe has announced the launch of its Facebook store. Supporting sales across the women's, men's, home and children's categories, the online store will offer products and partnerships unique to Facebook, as well as allow Facebook users to shop select sales before they are available on-site. 

Facebook and Twitter both broke records last month with the highest number of visitors seen by both sites, according to data released by comScore. For the month, Facebook was the fourth most visited website in the U.S., behind Google, Yahoo, and Microsoft.

Chico's FAS announced it will implement SAS's on-demand social media analytics solution to understand what's being said about its brands and apply this intelligence to decision making. The apparel retailer will begin by analyzing data from Facebook and Twitter, extending its customer insights beyond the boundaries of brick-and-mortar.

Wal-Mart is planning to launch several new projects this holiday season based on the technology it acquired from the social media startup Kosmix back in April. Kosmix’s platform previously powered multiple services, including a Twitter search site called TweetBeat, a health vertical called RightHealth and a homepage where users could search the web by topic.

CVS has been receiving some negative press and social media commentary over the length of its paper receipts. Take this posting from the Facebook page "One Million Strong Against Unnecessarily Long CVS Receipts" as an example: "My last CVS receipt for $3.34 was 25.5 inches long. And that's too (expletive) long. I don't care that they use my CVS card to track me across the planet, I just want a receipt that isn't 1/3rd my height."

HSN announced that it's launched a new campaign inviting customers to determine what products are featured in its new specialty "More to Like" online store. Products are determined based on "likes" on HSN's e-commerce and mobile sites, as well as its Facebook page.

InterACT! Virtual Conference & Expo, produced by Target Marketing and Printing Impressions, proudly announces the opening keynote titled Get Bold! Creating a Social Business Agenda, to be presented by Sandy Carter, vice president, social business evangelism and sales at IBM Corporation.

Ball Automotive Group (BAG), an automotive dealership based in San Diego, wanted a new and fun way to drive foot traffic into its dealerships. Citing Mashable's 2010 Omnicom survey, BAG noted that 75 percent of likes on Facebook come from some form of advertising and 20 million people like a brand page each day. With this information in hand, the company launched an out-of-home campaign to capture some of this market.