Social Media Marketing

Wal-Mart Labs Senior Vice President of Global E-Commerce Anand Rajaraman took the stage at Ad Age Digital in San Francisco to explain why exactly the world's largest retailer would buy a social media startup.

Retail Online Integration is pleased to present the Retail Marketing Virtual Conference & Expo - Fall 2011 on Sept. 27. Don't miss this free, informative one-day virtual event with leading retailers discussing a wide variety of retail marketing topics.

Apparel retailer H&M is utilizing social media by running a contest on Facebook in conjunction with the launch of its new 1970s Chic clothing collection. In the promotion, fans are encouraged to upload a photo of him or herself dressed in 1970s fashion. After uploading the image, the user can add a filter to the photo to give it a vintage look and share it on his or her Facebook wall.

Online sales of luxury goods may climb 20 percent a year by 2015 as producers build networks of potential customers on social media websites such as Facebook, according to a study published today.

Social networking site GetGlue is adding a new dimension to its existing partnership with Entertainment Weekly, rewarding users who check in to one of the publication's 12 recommended fall TV shows with virtual stickers they can redeem for a 40 percent discount on a regularly priced item at adult Gap stores for the next month.

Those in the retail industry understand just how important it is to have a strong, engaging Facebook presence. The social network is the optimal resource to spread news, drive awareness and create buzz among fans.

Nielsen’s third quarter study, State of the Media: The Social Media Report, examines the increasing influence of social networking on consumers and points to trends that bode well for businesses active in the social media space.

Bill Bass, president and CEO of Direct at women's apparel retailer Charming Shoppes, took a step back yesterday at the Shop.org Annual Summit in Boston to reflect on five lessons he's learned from the 15 years he's spent in the retail industry, including stints at Lands’ End and Fair Indigo.

Facebook is the top online hangout, but few of the largest online retailers are doing e-commerce directly from their Facebook pages. So says a study by Ability Commerce, an e-commerce software services firm.

The CEO of Zappos Tony Hsieh has 1.8 million followers on Twitter. In many marketing circles, he's something of a Twitter god, using the Twitter feed to promote Zappos and his way of thinking about business to his many followers.