Social Media Marketing
October 20, 2011
Walt Disney apologized to customers after demand for limited editions of its princess dolls crashed the Disney Store website. More than 1,200 Facebook users posted comments when the company acknowledged that the site was “extremely busy” and that it “won’t allow such high volume to check out simultaneously.”
The furor erupted when the company put the last five models in its Disney Princess Designer Doll Collection for sale on its website for $59.50 each. All of the dolls — the characters Tiana, Jasmine, Rapunzel, Sleeping Beauty and Pocahontas — sold out the same day, the company said.
October 19, 2011
Retailers taking advantage of marketing in the digital world might see more of a benefit at the check-out counter. The NYU Stern School of Business Center for Measurable Marketing joined social media monitoring company Crimson Hexagon to complete a recent study that revealed a positive correlation between social media and store traffic.
October 19, 2011
Ikea is teaming up with YouTube to bring us one step closer to never having to participate in reality. By accessing a customer's Facebook account, Ikea U.K.'s YouTube app uses social media information to build "everything you need to be happy in bed."
October 18, 2011
Old Navy has partnered with Telemundo to launch a telenovela-style miniseries for the web. The Spanish-language web novela, "Estilos Robados" (Stolen Styles), is a six-part miniseries that launched Oct. 14 and will air on Fridays through Nov. 18.
October 18, 2011
International beauty product retailer L'Occitane en Provence is luring shoppers into its stores and to interact with it on its U.S. Facebook page by offering a voucher to pick up a free tube of hand cream in-store if the page reaches 250,000 "likes," enabling the retailer to build its Facebook fan base, drive in-store traffic and acquire customer data.
October 12, 2011
The hype surrounding the launch of Google+ went into overdrive a few months ago when it debuted to a select group of beta testers. But now that the service has been opened to the public, a new report claims that the social networking site has suffered a staggering loss of roughly 60 percent of its traffic.
October 11, 2011
Wal-Mart is launching a Facebook app that customizes marketing for each of its nearly 3,600 U.S. stores, allowing tailored communications about local deals, events or limited-distribution products. Eventually, Wal-Mart also hopes to use the My Local Walmart app to grow its site-to-store e-commerce program and evolve it into an individualized marketing program.
October 3, 2011
Facebook, Twitter, iPads — Burberry knows its customers love the digital experience, so the upscale apparel retailer leveraged multiple touchpoints by streaming its London fashion show on Facebook, YouTube and its own website; tweeting backstage pictures during the show; and featuring iPads in-store to give customers an exclusive view of its new collection.
October 1, 2011
Which retailers had the biggest increase in Facebook fans between August 2010 and August 2011? What’s the secret to their success? Read on ...
September 30, 2011
Listen in as Chris Smith, vice president of e-commerce and catalog for Jockey International, discusses how the cross-channel apparel retailer has found success using the Google +1 button.
