Social Media Marketing

Diapers.com spent less than one-third of June among the top 10 brands on Media Logic's Retail Social Juice Index (RSJI) - but what an incredible surge it was. The brand's engagement score for the month ranged from 29 to 493. During the first half of the month, it averaged 46, which is comparable to the RSJI's daily average. But during the last half of the month? Its average jumped to 278.

In today's business climate customers expect more from companies. The business value and risks are real. It is no longer how fast a business can respond to a customer but how well. 

Facebook is rumored to be testing a Want button that would be similar in look and function to its now ubiquitous Like button. The feature was spotted by developer Tom Waddington, who published the button's code on his blog. Such buttons already exist -- but they have been developed by third-party brands to serve retailers eager to maximize exposure on Facebook's Timeline. One example is a button developed by a company called "Want." It counts among its users The Sharper Image, Ron Jon, and DNA Footwear.

Specialty retail apparel chain Express has launched Express NEXT, a new points-based loyalty program open to all Express customers throughout the United States. Express NEXT replaces Express' previous loyalty program, which was only available to Express credit card holders. It's designed to meet shoppers' habits in-store and online, as well as reward brand interaction via social media.

Japanese clothing brand Uniqlo recently took over Pinterest to promote its new line of shirts. Teaming up with creative agency FirstBorn, Uniqlo utilized the power of Pinterest’s scrolling to create giant animated blocks that were featured in key Pinterest categories – men’s apparel, women’s apparel, geek, fitness and sports. The agency used hundreds of shell accounts on Pinterest to pin images simultaneously for the Uniqlo Dry Mesh Project campaign. Pinterest users scrolled through to see images of Dry T-shirts on colorful mosaics.

Interactive gaming is shaping up to be fashion’s next frontier in the digital space after companies broadened their websites with editorial content, then mobile commerce and social commerce.

A new survey finds that consumers rate Target, Safeway, Subway, Best Buy, J.C. Penney, Walgreens, Bank of America and Verizon Wireless as being the best retail and restaurant brands when it comes to using social media to communicate with customers.

There's a question hanging over newly IPO'd Facebook that's generating a lot of discussion: Is social commerce — i.e., having an online store within Facebook or another social site — working? This comes after a few big brands, including Gap, GameStop and J.C. Penney, closed their failed Facebook stores earlier this year.General Motors pulling its advertising from Facebook didn't boost confidence that the social networking site is effective at generating income for businesses other than itself.

In honor of hitting 1 million Twitter followers, luxury brand Burberry sent approximately 3,000 thank you GIFs to fans last Monday. The thank you e-cards were personalized with followers' names and were tweeted at them directly. While this certainl seems like a nice sentiment, and given that Friday was the GIF's 25th Birthday, I wanted to determine what impact these tweets had.

Saks Fifth Avenue has launched a talent acquisition page on Facebook. The new “Careers at Saks” Facebook page will allow prospective job applicants to interact directly with Saks Fifth Avenue’s talent acquisition team, search available positions and keep up with Saks Fifth Avenue. The Facebook news feed will include “Jobs of the Day,” career and interview tips, and other pertinent updates weekly. Saks Fifth Avenue’s internal brand ambassadors will speak on behalf of the retailer as an employer.