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Social Media Marketing
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Today, nearly 40 percent of the video content watched in the U.S. comes not from major media companies, but independent creators. However, understanding brand investment in this market is surprisingly hard, with few good tools to track creatorsโ audiences and mostly soft metrics to evaluate their impact. While live commerce doesnโt provide a perfect solutionโฆ
As competition for consumer wallet share intensifies and shoppers get more digitally savvy, retailers and brands are constantly on the lookout for tools to boost engagement, conversion and sales. Thereโs never a shortage of tools that claim to solve it all, but when done right, social proof messaging stands out. It's a great conversion boosterโฆ
If 2020 was a year of unprecedented disruption and 2021 was the year that necessitated business agility in order to survive and thrive, then 2022 is most certainly the year of turning resilience into undeniable strength. This series is a peek behind the curtain of eight key initiatives that the January Digital consulting team isโฆ
The COVID-19 pandemic has shifted the way people shop. According to a report from J.P. Morgan, the pandemic has pushed more shoppers online, with e-commerce now accounting for 16.1 percent of all U.S. sales. Thatโs up from 11.8 percent in the first quarter. This trend is likely to stick, even as brick-and-mortar stores open theirโฆ
In episode 331 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Justin Baer, founder of Collars & Co., a direct-to-consumer (D-to-C) brand thatโs flipping the switch on elevated dresswear with a comfortable twist. Listen in as Baer discusses his entrepreneurial background, the inspiration behind Collars & Co. shirts' unique design, and and rapid growth ofโฆ
Consumer behaviors are constantly changing, and marketers face immense challenges trying to figure out what shoppers need and want, particularly in the tumultuous environment of the last two years. With the second pandemic holiday shopping season upon us, brands must leverage a combination of last yearโs learnings with fresh data sources to form successful strategies.โฆ
The concept of โsocial commerceโ can be confusing. Some people think of it as when retailers use social media to promote their products. Still others think of it as โInfluencer marketing,โ aka getting endorsement from social media stars who share products and services with their followers. But it isnโt necessarily either of these things. Truthfully,โฆ
The social media landscape is shifting rapidly, from new opportunities for influencers, such as the ability to hide likes on Instagram or schedule stories on Facebook, to the meteoric rise of TikTok and its unique short-form content that has impacted how an entire generation consumes media. This shift in the landscape has forced brands toโฆ
The omnichannel approach to customer experience (CX) has become an essential investment among companies focused on maintaining a strong brand reputation. It means providing a unified experience through all channels and platforms that consumers use to interact with the brands they shop. In other words, itโs become more important than ever to communicate the same messages across all channels in which customers choose to engage.โฆ
Brands are increasingly looking for ways to connect with consumers, and the vast majority have expanded their online presence on several social media platforms to meet customers where they're spending their time. While these channels allow for great relationship-building dialogue between brands and customers, theyโve also opened the floodgates for individuals with bad intentions toโฆ