Social Media Marketing

For the past 20 years, the internet has transformed the way we seek information, communicate with one another and conduct business. With the explosion of social networks and mobile technology, we're no longer just consumers. We're now and forever the “connected consumer.” In just the first half of 2015, we’ve seen the latest attempt to…

A 2012 study from Aberdeen Group found that “best in class” retailers placed a higher emphasis on integrating social media into their omnichannel initiatives than did the rest of the pack. Some 46 percent of the best-in-class group called that integration “very important,” compared with 18 percent of “average” or “laggard” retail businesses. Much has…

Users of Pinterest will soon be able to buy items directly through the company's app using a new type of pin. Pinterest and Canadian e-commerce company Shopify said Tuesday that the "buyable pins" will debut in the next few weeks. Pinterest says buyable items will have a blue pin displaying their price. Users will be…

A couple of doodles hanging on the wall have just gotten Lilly Pulitzer into some hot water on social media. In a recent article for The Cut exploring the Lilly Pulitzer headquarters in King of Prussia, Pa., a bright photo gallery reflected the designer's concepts, with vibrant colors and patterns covering many surfaces. But one…

Listen in as these movers and shakers discuss their digital retail startups and how they’ve broken through the boundaries of tradition.

Learn four ways online retailers can increase consumer trust and how that increased trust can lead to an increase in online sales.

Etsy sellers began experiencing problems with Instagram, Facebook and Wanelo on Thursday, highlighting the impact of glitches on sellers’ businesses as well as the love-hate relationship between marketplaces and social networking sites. Sellers who were blocked from the sites discussed the issue at great length on the Etsy boards, with some revealing the extent to which many rely on such sites for traffic to their product listings. Sellers said they were being blocked from Instagram and tried to figure out why. 

A few weeks ago, Twitter made a major change to its user interface allowing marketers to break the barrier of the 140-character limit. To those of us who found the 140-character limit challenging, this is excellent news. To others just wanting to "say more," you're going to love this new feature.

Upscale footwear brand Stuart Weitzman has launched its first Instagram-based advertising campaign. The online campaign features Cinemagraphs, which animates a portion of a photo so that it looks like a video. It was done in collaboration with Jamie Beck and Kevin Burg of Ann Street Studio. The campaign features four Cinemagraphs spotlighting key spring styles, with one of the Cinemagraphs flickering founder and designer Stuart Weitzman's image in a television set. To emphasize its omnichannel approach and strategy, Stuart Weitzman created the campaign around its proprietary hashtag #inourshoes. 

As Facebook becomes more pay for play, I've really stepped up my game on Twitter. Previously, Twitter was the least important part of my social strategy. Turns out I was missing an opportunity. Not only is Twitter perfect for getting my articles out there and shared, but it's also a great "REALationship" building tool. I've been actively engaged on Twitter for the last six months, and I've gained nearly 1,700 followers. This is pretty much a step-by-step guide to how I did it: