Social Media Marketing
September 11, 2015 at 11:17 am
Facebook launched a host of changes to make business pages more effective when accessed on mobile devices, including a new Shop section. Other changes include new and more prominent call-to-action buttons. And this may be only the beginning of a new push to cater to businesses. Facebook explained it was adding new features to Pages to…
September 2, 2015 at 12:35 pm
Back to School (BTS) represents big business for retailers as consumers spend billions of dollars preparing kids for the upcoming school year. The second largest shopping season, BTS also serves as the transition into the all-important fall/winter product line. While retailers will certainly be judged on their BTS revenue, industry leaders have another, equally important…
August 27, 2015 at 9:38 am
Back-to-school has become one of the biggest shopping events of the year — second only to the holiday season. That means retailer competition to capitalize on seasonal spending is high, especially with average back-to-school sales growing 42 percent in the past 10 years. That’s why it behooves retailers to think strategically and move quickly to…
August 19, 2015 at 1:05 pm
CARiD, an online retailer of aftermarket auto parts, is using social media to establish its brand as a community for its niche target consumers. The retailer's strategic use of social media has earned it close to 2 million Facebook likes, more than 70,000 followers on Google+, 9,000 subscribers to its YouTube channel, and more than…
July 31, 2015 at 3:04 pm
The eBay discussion boards contain many reports of a drop in sales by individual sellers. Unfortunately, eBay took away sellers’ ability to track traffic, so it's difficult to pinpoint the root causes of the decline. eBay admits it has a problem, revealing two weeks ago that its active-buyer growth rate was down 2 percent from…
July 28, 2015 at 3:30 pm
It was just one Facebook/Instagram post among many, but Bugaboo's pairing of a running stroller and a bikini-clad fashion model has sparked plenty of laughter and derision from its target market. In the photo, 23-year-old Dutch model Ymre Stiekema is seen running with her two-year-old daughter while wearing what appears to be a black-and-white bikini…
July 23, 2015 at 2:46 pm
Last month, Pinterest debuted what might be a shopper’s ultimate dream: Buyable Pins. Gone are the days of clicking on the pin of something you’d like to buy and hoping it takes you to a website where you can purchase it. Soon, with the click of a pin, buyers will have immediate access to purchasing…
July 22, 2015 at 2:32 pm
While paid search and email marketing still top retailers’ list of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers. According to the State of Retailing Online 2015, conducted by Shop.org, Forrester Research Inc. and Bizrate Insights, 25 percent of retailers…
July 21, 2015 at 2:18 pm
Six hundred billion dollars. That’s what advertisers are set to spend worldwide in 2015. Social media powerhouses Facebook and Twitter have rolled out new ways to target consumers through advertisements. But is the return on investment there for the companies that are fronting the bill? According to Gallup, 62 percent of consumers say that social…
July 16, 2015 at 3:59 pm
Engaging with fans on social media offers plenty of opportunities for retailers to increase brand visibility and boost sales. But are retailers really using social networks to their full potential? In a recent case study, social data intelligence provider Talkwalker examined the social media activities of select fashion brands and retailers to see which are…
