Social Media Marketing

Despite promises to eliminate long waits on hold and speed consumers to responsive associates, the use of social media to handle customer service issues remains stubbornly ineffective for most retailers. A study of 500 of the top U.S. retailers from customer engagement software provider Eptica found only 20 percent were able to answer questions sent via…

News that outdoor goods retailer REI would close its doors on Black Friday in an effort to allow workers to “go outside and play instead” has generally been well-received. If it was a mere marketing stroke, people said, it was a masterful one. But REI lost its footing when it tried to spread the message…

For eBay, it's all about the re-pins these days. The e-commerce company is realizing just how big of an opportunity social media represents for online retail, and as a result is ramping up its social game, especially on Pinterest. "We think social is a huge opportunity," Brad Matthews, senior director of social commerce and CRM at…

It’s become almost a retail cliché these days: If your website crashes, you’ve got a hit on your hands. Following in the footsteps of Target's Missoni collection, H&M ’s hotly anticipated limited-edition clothing line from couture Parisian designer Balmain sparked a shopping frenzy. Items from the Balmain x H&M collection sold out in a New York…

With more than 2.6 billion images shared daily, there’s no doubt we now live in a visual world. And while marketers know the importance of using visual commerce to sell their goods, the C-suite isn't buying it unless a return on investment can be associated with it across ALL marketing channels. Brands also feel pressure…

This webinar offers insights and tips on how retailers can leverage digital technologies to better engage and sell to consumers.

QVC has evolved its business in recent years from a TV-centric retailer to a multiplatform brand, with digital being the driving force. Already the world's leading video and e-commerce retailer with $8.8 billion in revenue last year, QVC has made it a priority to position its business for future success by better meeting the needs…

Over the past few years the “selfie” has risen in popularity on social media sites like Facebook, Instagram, Pinterest and Twitter, giving users an opportunity to solicit feedback from followers based on the number of "Likes" (or disregards) generated by the post. According to a recent study conducted by social shopping site Shopa, one in…

Listen in to learn what visual commerce is, the importance of it, how to prove it’s worth, and best practices around it.

Burberry Group Plc’s new spring-summer collection will vanish after only a day — on the Snapchat messaging application. Pictures of the new range will be shown on the luxury-goods brand’s Snapchat channel for 24 hours starting 7 p.m. on Sept. 20. And using the app so beloved of teenagers, they will disappear after the collection…