Social Media Marketing

Add J.Crew and American Girl to the list of retailers betting big with their holiday campaigns on ad units launched by Facebook and Instagram. J.Crew bought Instagram ads that include a "Shop Now" button, making its gift guide digital. And for the past week, J.Crew's Instagram page has been promoting an iPhone case that doubles as…

To measure which retailers have the best momentum on social media going into the holidays, Shareablee studied 109 big-box and department store brands across Facebook, Twitter and Instagram between Nov. 1 and Nov. 18. Nordstrom and Sephora are just nailing engagement, and each often uses a fairly simple strategy — posting glossy product photos.

Despite promises to eliminate long waits on hold and speed consumers to responsive associates, the use of social media to handle customer service issues remains stubbornly ineffective for most retailers. A study of 500 of the top U.S. retailers from customer engagement software provider Eptica found only 20 percent were able to answer questions sent via…

News that outdoor goods retailer REI would close its doors on Black Friday in an effort to allow workers to “go outside and play instead” has generally been well-received. If it was a mere marketing stroke, people said, it was a masterful one. But REI lost its footing when it tried to spread the message…

For eBay, it's all about the re-pins these days. The e-commerce company is realizing just how big of an opportunity social media represents for online retail, and as a result is ramping up its social game, especially on Pinterest. "We think social is a huge opportunity," Brad Matthews, senior director of social commerce and CRM at…

It’s become almost a retail cliché these days: If your website crashes, you’ve got a hit on your hands. Following in the footsteps of Target's Missoni collection, H&M ’s hotly anticipated limited-edition clothing line from couture Parisian designer Balmain sparked a shopping frenzy. Items from the Balmain x H&M collection sold out in a New York…

With more than 2.6 billion images shared daily, there’s no doubt we now live in a visual world. And while marketers know the importance of using visual commerce to sell their goods, the C-suite isn't buying it unless a return on investment can be associated with it across ALL marketing channels. Brands also feel pressure…

This webinar offers insights and tips on how retailers can leverage digital technologies to better engage and sell to consumers.

QVC has evolved its business in recent years from a TV-centric retailer to a multiplatform brand, with digital being the driving force. Already the world's leading video and e-commerce retailer with $8.8 billion in revenue last year, QVC has made it a priority to position its business for future success by better meeting the needs…

Over the past few years the “selfie” has risen in popularity on social media sites like Facebook, Instagram, Pinterest and Twitter, giving users an opportunity to solicit feedback from followers based on the number of "Likes" (or disregards) generated by the post. According to a recent study conducted by social shopping site Shopa, one in…