Social Media Marketing

In episode 26 of Total Retail Talks, Patrick Cassidy, who leads global digital brand marketing and social media content strategy for New Balance, the athletic footwear, apparel and accessories brand, discusses the company's shift from a point-in-time marketing approach to a consistent, year-round conversation with consumers, and the role content plays in this new strategy.

Kohl’s is pairing social activations and live streaming with a sponsorship for this year’s Academy Awards, sharing an in-depth viewing experience and party preparation ideas in the days before the broadcast. Saturday Night Live actress Vanessa Bayer will be appearing in Kohl’s content on social media, which provides followers with various guides to hosting an Oscars…

Register now for this can’t-miss webinar to learn how to better tailor images for your audience on Instagram and your e-commerce site!

What follows is a list of the Total Retail content in 2015 that generated the most reader comments. You’ll see that our readers are highly engaged when it comes to content on shipping rates — who isn’t when it has such an impact on your bottom line — social media marketing, payment options and cooperative…

Retailers, it’s time to get your collective heads around Generation Z. This digitally savvy and demanding demographic is beginning to make its presence felt. Gen Z, or those born after 1995, already contributes $44 billion to the American economy each year. According to a report by advertising firm JWT, over 70 percent of parents say…

With the holidays over, businesses will have to work hard to attract shoppers to their stores. Therefore, it’s not surprising that retailers are getting better at using a sophisticated marketing mix to create engagement and conversions. That mix includes social media, mobile and digital campaigns. Twitter is especially geared to help retailers target customers. With keywords,…

In this fast-paced, interactive webinar, our expert panel will discuss 2015 successes and look forward at retail email trends for 2016.

Fashion is a strength of Target, especially compared to Wal-Mart and Sears. Not only has the brand owned the label “Cheap Chic,” it's brought to market some fashion collaborations that were so successful they sold out in an instant and/or crashed the site — Missoni, Lilly Pulitzer. Of course, not all collaborations have been successful…

Lane Bryant considers itself “the most recognized name in plus-size clothing” and says its clothing isn’t just about size, it’s about the fashion and how it fits, according to its website. The fashion retailer has been around for decades. So when Brian Beitler, its chief marketing officer, along with Refinery 29 held a live Twitter…

As a personal crusade to get retailers to actually use digital channels in valuable ways, I've taken on the National Retail Federation’s Top 100 retailers list, and I’ve been evaluating the activities of these retailers in digital spaces: Facebook, Twitter, Pinterest, other social properties if it’s appropriate, and then, of course, how well these activities…