Social Media Marketing

The statistics are nothing short of bewildering, if you think about it. There are literally an endless supply of stats that talk about the power of social media and how it greatly influences purchasing behaviors for shoppers, as well as their friends and family. Case in point, nearly half of Americans (47 percent) say Facebook…

The statistics are nothing short of bewildering, if you think about it. There are literally an endless supply of stats that talk about the power of social media and how it greatly influences purchasing behaviors for shoppers, as well as their friends and family. Case in point, nearly half of Americans (47 percent) say Facebook […]

If your goal is to satisfy your customers, you’re aiming too low. Instead, aim to overdeliver on your promises. In fact, a good customer service policy should be to bend-over-backwards, with features and benefits that continually surprise and delight your customers. Overdelivering is a strategy fast-fashion jewelry brand BaubleBar stresses in every aspect of its…

Data reported by Pew Research Group reveals that as of 2015, more than 70 percent of American adults who use the Internet use social media daily. What’s more, the experts at Adweek report that four out of 10 social media users make purchase decisions based on what they see on social media. Social media is…

Sometimes engaging on social platforms is its own reward, but eBay is counting on a financial reward to give users an incentive to promote products on its marketplace. Last month, it launched eBay Social in Mexico to reward users for sharing product reviews and "collections" with followers on Facebook and Twitter. eBay users in Mexico must…

While Facebook's users are getting their first taste of the new "Reactions" emojis that recently rolled out, marketers are already working to better understand the impact they will have on their social media efforts. Facebook Reactions, in case you missed it, are a collection of six emoji that can be clicked on all posts and…

It’s never too early for retailers to start prepping for the holiday shopping season, even though they've just put a cap on their 2015 efforts. In fact, the proximity to 2015 campaigns could provide a base for 2016 strategies via important lessons learned. A quick glance at Kenshoo’s 2015 Online Retail Seasonal Report shows a…

In episode 26 of Total Retail Talks, Patrick Cassidy, who leads global digital brand marketing and social media content strategy for New Balance, the athletic footwear, apparel and accessories brand, discusses the company's shift from a point-in-time marketing approach to a consistent, year-round conversation with consumers, and the role content plays in this new strategy.

Kohl’s is pairing social activations and live streaming with a sponsorship for this year’s Academy Awards, sharing an in-depth viewing experience and party preparation ideas in the days before the broadcast. Saturday Night Live actress Vanessa Bayer will be appearing in Kohl’s content on social media, which provides followers with various guides to hosting an Oscars…