Social Media Marketing

Influencer marketing isn't new; using celebrities to sell products is an age-old practice. However, a new type of influencer marketing — using regular customers as brand spokespeople — is on the rise. Highlighted in a National Retail Federation (NRF) article, “Customers Are the New Celebrities,” this trend of curating a group of select social media…

Snapchat users following beauty retailer Sephora may have noticed it pushing its presence on messaging app Kik this week. A series of videos saved to its “Story” demonstrated exactly what it is you can do on this other platform so heavily favored by U.S. teens. That might sound somewhat counterintuitive, but you can bet doing so…

Snapchat users following beauty retailer Sephora may have noticed it pushing its presence on messaging app Kik this week. A series of videos saved to its “Story” demonstrated exactly what it is you can do on this other platform so heavily favored by U.S. teens. That might sound somewhat counterintuitive, but you can bet doing so […]

The statistics are nothing short of bewildering, if you think about it. There are literally an endless supply of stats that talk about the power of social media and how it greatly influences purchasing behaviors for shoppers, as well as their friends and family. Case in point, nearly half of Americans (47 percent) say Facebook…

The statistics are nothing short of bewildering, if you think about it. There are literally an endless supply of stats that talk about the power of social media and how it greatly influences purchasing behaviors for shoppers, as well as their friends and family. Case in point, nearly half of Americans (47 percent) say Facebook […]

If your goal is to satisfy your customers, you’re aiming too low. Instead, aim to overdeliver on your promises. In fact, a good customer service policy should be to bend-over-backwards, with features and benefits that continually surprise and delight your customers. Overdelivering is a strategy fast-fashion jewelry brand BaubleBar stresses in every aspect of its…

Data reported by Pew Research Group reveals that as of 2015, more than 70 percent of American adults who use the Internet use social media daily. What’s more, the experts at Adweek report that four out of 10 social media users make purchase decisions based on what they see on social media. Social media is…

Sometimes engaging on social platforms is its own reward, but eBay is counting on a financial reward to give users an incentive to promote products on its marketplace. Last month, it launched eBay Social in Mexico to reward users for sharing product reviews and "collections" with followers on Facebook and Twitter. eBay users in Mexico must…

While Facebook's users are getting their first taste of the new "Reactions" emojis that recently rolled out, marketers are already working to better understand the impact they will have on their social media efforts. Facebook Reactions, in case you missed it, are a collection of six emoji that can be clicked on all posts and…