Social Media Marketing

Target is taking a new approach to help veteran employees stay up-to-date with technology, social media and marketplace trends. Younger Millennial workers are "reverse mentoring" the baby boomer company leaders.

Zara is in the spotlight for allegedly copying the designs of independent artist Tuesday Bassen. The Los Angeles-based illustrator and designer posted the below picture to her over 100,000 Instagram followers earlier this week showing the side-by-side comparisons of her work next to Zara’s designs. Total Retail’s Take: I get that mistakes happen, but when…

Jen Coleman and Laura Wiertzema have created the @TargetDoesItAgain Instagram account to act as personal shoppers for Target customers.

For Michael Kaplan, co-founder and CEO of Fashion to Figure (FTF), a New York City-based retailer that caters to plus-sized women and teens, working in the retail apparel business was a natural fit. He's the great-grandson of Lane Bryant founder, Lena Bryant, a pioneer in plus-sized apparel. So when Kaplan decided to start his own business,…

From online reviews to Facebook posts to personal blogs, the social media movement gave voice to millions, seamlessly allowing users to articulate and share thoughts, opinions and insights. However, as image-focused platforms continue to gain traction — including Pinterest, Instagram and Snapchat — we’ve seen a profound embrace of visual imagery. In fact, it’s given…

Looking for more retail news? How about management and networking tips? Then let's connect … on social! In addition to all of Total Retail's social channels, our sister brand, Women in Retail Leadership Circle, has just launched a Pinterest page. Make sure to check it out! And as always, we'll see you in the comments.

eBay is running a new promotion this summer in partnership with Twitter to generate more mobile app users. The promotion, titled "The Summer of Choice," kicks off June 24, when eBay shoppers will begin tweeting dueling deals. Ecommerce Bytes explains that Twitter users will have three days to vote on the dueling deals, at which time…

When it comes to social media, it’s time for retailers to start using Snapchat. The photo-sharing app has 150 million daily users.

We discuss how retailers can build out a strategy for leveraging the power of social influencers, particularly within their vertical.

Moosejaw’s CEO will discuss the company’s culture and how it’s been able to develop life-long relationships with its customers.