Social Media Marketing
August 5, 2016 at 12:12 pm
The number of changes hitting the retail industry are piling up like mohair sweaters on a sales rack in July. For the retail executive, just keeping up with the latest technology shakeout or millennial shopping shift can make the usual challenges of logistics, buying strategies and mobile sales promotion seem like a proverbial walk in…
August 4, 2016 at 10:55 am
Last month, Total Retail presented its annual Total Retail Virtual Conference & Expo (TRV), a virtual event for retailers that combined educational content and networking opportunities. It was a day-long conference that brought the latest retail trends, ideas and technologies right to your computer — for FREE. (If you missed the live date, don't worry. You can access all…
July 27, 2016 at 11:49 am
Target is taking a new approach to help veteran employees stay up-to-date with technology, social media and marketplace trends. Younger Millennial workers are "reverse mentoring" the baby boomer company leaders.
July 22, 2016 at 11:10 am
Zara is in the spotlight for allegedly copying the designs of independent artist Tuesday Bassen. The Los Angeles-based illustrator and designer posted the below picture to her over 100,000 Instagram followers earlier this week showing the side-by-side comparisons of her work next to Zara’s designs. Total Retail’s Take: I get that mistakes happen, but when…
June 28, 2016 at 12:19 pm
Jen Coleman and Laura Wiertzema have created the @TargetDoesItAgain Instagram account to act as personal shoppers for Target customers.
June 28, 2016 at 12:10 pm
For Michael Kaplan, co-founder and CEO of Fashion to Figure (FTF), a New York City-based retailer that caters to plus-sized women and teens, working in the retail apparel business was a natural fit. He's the great-grandson of Lane Bryant founder, Lena Bryant, a pioneer in plus-sized apparel. So when Kaplan decided to start his own business,…
June 28, 2016 at 12:01 pm
From online reviews to Facebook posts to personal blogs, the social media movement gave voice to millions, seamlessly allowing users to articulate and share thoughts, opinions and insights. However, as image-focused platforms continue to gain traction — including Pinterest, Instagram and Snapchat — we’ve seen a profound embrace of visual imagery. In fact, it’s given…
June 23, 2016 at 12:50 pm
Looking for more retail news? How about management and networking tips? Then let's connect … on social! In addition to all of Total Retail's social channels, our sister brand, Women in Retail Leadership Circle, has just launched a Pinterest page. Make sure to check it out! And as always, we'll see you in the comments.
June 22, 2016 at 1:07 pm
eBay is running a new promotion this summer in partnership with Twitter to generate more mobile app users. The promotion, titled "The Summer of Choice," kicks off June 24, when eBay shoppers will begin tweeting dueling deals. Ecommerce Bytes explains that Twitter users will have three days to vote on the dueling deals, at which time…
June 14, 2016 at 10:28 am
When it comes to social media, it’s time for retailers to start using Snapchat. The photo-sharing app has 150 million daily users.
