Social Media Marketing
December 19, 2016 at 9:16 am
The holiday season is in full swing. We’ve survived Black Friday and Cyber Monday, but that doesn’t mean floods of consumers are finished shopping for gifts. It’s a sprint to the finish line (aka, New Year’s). So, how can a retailer make the most of this holiday shopping season? Easy. Social media is your best…
December 8, 2016 at 9:28 am
In episode 65 of Total Retail Talks, Jim Garlow, director of marketing operations at CDW, a leading B-to-B retailer of computers, hardware, software and IT solutions, talks about how the company is managing the customer experience through all the different ways it interacts with and markets to its customers. Garlow discusses CDW's strategy for segmenting…
December 8, 2016 at 9:07 am
Santa and his elves work year-round making sure all the good girls and boys get the Christmas gifts they desire. Lands’ End is embracing that spirit of Old Saint Nick, giving shoppers the opportunity to become Santa for a day for the company’s feel-good holiday 2016 campaign. “We’ve always embraced the spirit of giving,” explains…
December 2, 2016 at 9:03 am
In episode 64, Total Retail's Executive Editor Joe Keenan interviews Sarah Landsman, senior director, brand strategy and eye care marketing for LensCrafters, a Luxottica Retail brand, about LensCrafters’ marketing campaign, See.Good.Daily, which helped to drive awareness of contact lenses and daily disposables for LensCrafters. Landsman explains how the campaign was constructed to reach its target demographic,…
November 21, 2016 at 1:04 pm
Lowe's hosted a Facebook Live event this past Saturday to promote 11 Black Friday deals. Featuring HGTV's Drew and Jonathan Scott of the "Property Brothers," the 20-minute segment on Facebook Live featured a drone for kids at a discounted price, as well as a sale on iRobot Roomba 650 vacuum robot, Nucleus Anywhere Intercoms, and a Dewalt…
November 18, 2016 at 12:21 pm
It's official: Digital technology has permanently altered the retail landscape. To examine why and how, Synchrony Financial took a deep dive into this reality with its current report, "Driving Shopper Engagement Through Digital Technology," which includes data from the 2016 Synchrony Financial Digital Study. The study, which gathered insights on mobile adoption and digital usage,…
November 18, 2016 at 8:00 am
The days following Thanksgiving in the United States are the start to the biggest shopping period of the year for many retailers. The jewels within that lucrative buying-period crown? Black Friday and Cyber Monday. More than 151 million people shopped either in stores and/or online over Black Friday weekend in 2015. Cyber Monday hit a…
November 3, 2016 at 11:10 am
As millennials (those aged 17-34) get older, their spending power will increase. It’s projected that this generation will collectively spend more than $200 billion in 2017, and $10 trillion in their lifetimes. Because of this, it’s increasingly important for brands to engage with and understand millennials. And good news: millennial habits make it a bit easier…
November 3, 2016 at 11:08 am
It’s hard for retailers to know what day and time works best for posts on different social channels, so TrackMaven tracked 17.5 million posts from over 17,000 brands between January and July 2016. Here's what the data revealed:
November 1, 2016 at 11:53 am
YouTube is a boon for makeup brands, spurred by various tutorial makers, such as Michelle Phan, Bethany Mota and Zoe Sugg. It's the ideal landscape in which to hawk beauty products, said Candace Corlett, president of WSL Strategic Retail, a consulting firm. "It's a platform for people to showcase themselves. And what do I want to show…
