Social Media Marketing

Add Under Armour to the growing list of brands receiving backlash for public support of President Donald Trump. The company’s CEO Kevin Plank said that Trump's presidency was a “real asset” for Americans in an interview with CNBC’s “Fast Money Halftime Report” on Tuesday. “He wants to build things," Plank said. "He wants to make…

Omnichannel marketing is really about experiences. It’s achieved when a brand delivers a seamless experience to customers, regardless of the channel, device or context in which their interactions take place. While this united marketing front may seem like an unrealistic utopia, it’s really more of a critical requirement of tomorrow’s winning brands. Savvy marketers might…

Reebonz.com is Southeast Asia and Asia Pacific’s leading luxury e-commerce marketplace platform. The retailer carries over 500 brands and 100,000 luxury items with a brick-and-mortar presence in Australia and pop-up shops in Singapore. “Our vision is to give our customers more by making luxury accessible, made possible today with a trusted and easy platform for…

Tune in to learn how to use digital experiences to capture the interest, loyalty and dollars of Generation Z and millennial consumers.

Innovation is driving massive disruption in consumer behavior. As people browse and purchase online and via mobile, retailers have been forced to rethink just how they market and engage distracted consumers. Multiple channels and touchpoints, from brick-and-mortar stores to mobile websites, apps and social media, means finding the most relevant mix has never been more […]

Social media is the world’s biggest, fastest and most honest focus group. Customers, prospects and naysayers alike are sharing their opinions and experiences surrounding your brand — and the reviews are impactful. According to Nielsen, 83 percent of people trust or somewhat trust recommendations from family and friends, and 66 percent trust opinions posted online,…

While stores like Trader Joe’s have crafted entire business models (and built cult followings) on store brands, generic products from retailers like Sephora have to compete against high-end national brands. In-house products may offer wider variety and lower price points, but because they’re often situated in the rear of the store and the bottom of…

The holiday season is in full swing. We’ve survived Black Friday and Cyber Monday, but that doesn’t mean floods of consumers are finished shopping for gifts. It’s a sprint to the finish line (aka, New Year’s). So, how can a retailer make the most of this holiday shopping season? Easy. Social media is your best…

In episode 65 of Total Retail Talks, Jim Garlow, director of marketing operations at CDW, a leading B-to-B retailer of computers, hardware, software and IT solutions, talks about how the company is managing the customer experience through all the different ways it interacts with and markets to its customers. Garlow discusses CDW's strategy for segmenting…

Santa and his elves work year-round making sure all the good girls and boys get the Christmas gifts they desire. Lands’ End is embracing that spirit of Old Saint Nick, giving shoppers the opportunity to become Santa for a day for the company’s feel-good holiday 2016 campaign. “We’ve always embraced the spirit of giving,” explains…