Social Media Marketing

As a retail marketer, you’re an inherent trend watcher, which likely means you’ve caught the wave of the viral “ins and outs” lists that took over social media at the start of the year. And as a retail marketer you’re focused on connecting with customers and driving sales online and in-store. Evolving from a personal…

While at Shoptalk in Las Vegas last week, Editor-in-Chief Joe Keenan spoke with Oshiya Savur, chief brand and marketing officer at Maesa, creator and manufacturer of exclusive beauty products sold through brands such as Kristin Ess, Hairitage by Mindy McKnight, Flower by Drew, among others. Savur provides an overview of the Maesa business, discusses her…

During a session at eTail West in Palm Springs, CA on Wednesday, a panel of retail leaders discussed strategies for building an influencer marketing program. Amber Reyes, senior manager, acquisition and media, Kopari Beauty; Jordan Roberson, director, digital marketing, Johnny Was; Catherine Seaton, vice president, marketing, Windsor Stores; and Meghan Shea, senior director, growth marketing,…

Let’s face it: Traditional loyalty programs were designed for another age and now they’re necessarily evolving as brands recognize the need for innovative strategies to capture and keep consumers' hearts. The shift towards "surprise and delight tactics" on social media is becoming increasingly crucial in building solid customer relationships and fostering brand association — and…

Is it just me, or is advertising getting weirder? There was a time not long ago when brands and ad agencies would talk about the big idea and the importance of telling a compelling story. But these days, with TikTok dominating the social media landscape, it seems like big ideas are being traded in for…

The social media platform X, formerly known as Twitter and owned by Elon Musk, is reportedly in conversations with Amazon.com to incorporate itself into the e-commerce company's ad-buying software, The Wall Street Journal reported. The news outlet reported that the potential collaboration would aim to target small and midsized businesses on Amazon’s marketplace and convince…

The holiday shopping season is often referred to as retail’s Super Bowl, with the National Retail Federation estimating that November and December have accounted for 19 percent of total U.S. retail sales over the past five years. Even those with tight purse strings tend to loosen them during this time of year, with more money spent…

:Effective marketing strategies for the upcoming holiday shopping season include the following: 1. Utilize short-form videos. The competition for the best online experience is accelerating as consumers become increasingly selective about how they spend their time online. With time being a limited resource, it's crucial for brands to ensure that consumers get the most value…

A recent survey on the effectiveness of marketing via social media influencers has officially burst a long-suspicioned bubble: The facts are in, and nearly 90 percent of consumers are no longer willing to buy what influencers are paid to sell. Such unnerving data indicate a particularly dramatic shift in the marketing landscape for fashion retailers,…

If you've spent any time on social media you’ve probably come across influencers sharing advice on where to go, what to wear and, most importantly, what to buy. Influencers and content creators are often viewed as more trustworthy and reliable than other paid spokespeople, and have become a collective force in digital marketing. As influencers…