Social Media Marketing
August 9, 2017 at 2:35 pm
Chief marketing officers who responded to the most recent CMO Survey said their companies currently spend 11 percent of their marketing budgets on social media, and this spend is expected to grow to 19 percent over the next five years. Figuring out how to convert these investments into quantifiable returns, however, is more challenging, according to…
July 20, 2017 at 11:25 am
Amazon.com this week launched Amazon Spark, a new feature aimed to help consumers with product discovery via shoppable images. TechCrunch reports the latest Pinterest/Instagram-like feature encourages Amazon Spark users to post stories, ideas and images about products they love, which others can then react to with "smiles." (Sound familiar?) In addition to lifestyle imagery, Spark posts…
July 18, 2017 at 8:34 am
Today’s consumer landscape includes distinct generations of buyers, each with its own set of values and spending habits. As each generation’s preferences on brand interaction come into focus, it’s necessary for marketers to re-evaluate the common “one-size-fits-all” tactics and develop new strategies for engaging each group. Discovering how each generation thinks, acts and purchases is…
June 27, 2017 at 12:58 pm
Today’s consumer landscape includes distinct generations of buyers, each with its own set of values and spending habits. As each generation’s preferences on brand interaction come into focus, it’s necessary for marketers to re-evaluate the common “one-size-fits-all” tactics and develop new strategies for engaging each group. Discovering how each generation thinks, acts and purchases is […]
June 16, 2017 at 3:46 pm
June 13, 2017 at 11:54 am
Griffin Thall, CEO and co-founder of Pura Vida Bracelets, spoke at IRCE last week about his company's use of user-generated content (UGC). In this video, Thall describes Pura Vida's use of UGC collected on social media, and how it adds a sense of trust to the jewelry retailer's email campaigns — no matter which stage of the…
June 9, 2017 at 3:12 pm
Griffin Thall, CEO and co-founder of Pura Vida Bracelets, spoke at IRCE last week about his company’s use of user-generated content (UGC). In this video, Thall describes Pura Vida’s use of UGC collected on social media, and how it adds a sense of trust to the jewelry retailer’s email campaigns — no matter which stage of the […]
June 9, 2017 at 2:49 pm
May 25, 2017 at 9:27 am
May 23, 2017 at 12:02 pm
There are 5 million advertisers on Facebook right now. However, there are still many retailers that hesitate to advertise on the platform. At CPC Strategy, we believe some of this hesitation stems from uncertainty about what users want. Therefore, with our first "2017 Facebook Consumer Survey," we modeled our questions around two core thoughts: How do Facebook…
