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Social Media Marketing
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Griffin Thall, CEO and co-founder of Pura Vida Bracelets, spoke at IRCE last week about his company's use of user-generated content (UGC). In this video, Thall describes Pura Vida's use of UGC collected on social media, and how it adds a sense of trust to the jewelry retailer's email campaigns โ no matter which stage of theโฆ
Griffin Thall, CEO and co-founder of Pura Vida Bracelets, spoke at IRCE last week about his companyโs use of user-generated content (UGC). In this video, Thall describes Pura Vidaโs use of UGC collected on social media, and how it adds a sense of trust to the jewelry retailerโs email campaigns โ no matter which stage of the [โฆ]
There are 5 million advertisers on Facebook right now. However, there are still many retailers that hesitate to advertise on the platform. At CPC Strategy, we believe some of this hesitation stems from uncertainty about what users want. Therefore, with our first "2017 Facebook Consumer Survey," we modeled our questions around two core thoughts: How do Facebookโฆ
Ogio, a designer of bags and apparel, provides some social proofing in its latest email.
"Mad Menโs" Don Draper reminds us just how much the advertising and retailing worlds once ran on hubris (โWhat you call love was invented by me to sell nylonsโ). And how assured these executives were of their ability to control the message (โIf you donโt like whatโs being said, change the conversationโ). While the nowโฆ
REI, the outdoor recreational gear retailer, uses email to promote a new outdoor gender equality initiative.