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Social Media Marketing
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Historically, Amazon.com has proven highly effective at converting in-store shoppers, all without spending marketing budget on increasingly ineffective channels like print or leveraging any first-party data on in-store buying behavior. This is especially important to consider this holiday shopping season. Online holiday sales continue to be dominated by Amazon. Last year, the retailer's online salesโฆ
Historically, Amazon.com has proven highly effective at converting in-store shoppers, all without spending marketing budget on increasingly ineffective channels like print or leveraging any first-party data on in-store buying behavior. This is especially important to consider this holiday shopping season. Online holiday sales continue to be dominated by Amazon. Last year, the retailerโs online sales [โฆ]
When it comes to communicating Kate Spade's brand's voice, content is king. This was a key takeaway during a presentation by Mary Renner Beech, executive vice president and chief marketing officer of Kate Spade & Company, at Luxury Interactive in New York City yesterday. "Clarity of brand voice still wins; we believe this very strongly atโฆ
Retail is undergoing a digital transformation. As millennials go on to dominate the consumer market (with Gen Zers at their heels), social media has staked its claim as the glue that connects consumers, brands and retailers together, with social media platforms like Instagram moving to the forefront of retailersโ marketing strategies. Dubbed โInsta-Readyโ retail, brick-and-mortar stores are hoping toโฆ
There's more to Woolrich than just plaid flannel. In episode 112 of Total Retail Talks, Rick English, director of web analytics for the iconic outdoor apparel brand, and Paul Corey, senior account manager, Listrak, discuss Woolrich's key digital growth strategies for the 2017 holiday season. The discussion looks back at the 2016 holiday season toโฆ
The romance of in-store shopping hasnโt fizzled out just yet, and thanks to social media, it has new meaning. According to Forbes Insights, consumers today conduct shopping research online, but prefer to make their purchases in a physical storefront. Still, theyโre not ditching their digital resources once they go inside. Data management platform SessionM foundโฆ
As the second-largest spending season among consumers โ and, at three months, the longest โ back-to-school (BTS) brings big opportunities for retailers to connect with shoppers. RetailMeNot recently released a study conducted by Kelton Global that found 85 percent of retail marketers plan to invest more in their BTS marketing in 2017 compared to theโฆ
Chief marketing officers who responded to the most recent CMO Survey said their companies currently spend 11 percent of their marketing budgets on social media, and this spend is expected to grow to 19 percent over the next five years. Figuring out how to convert these investments into quantifiable returns, however, is more challenging, according toโฆ
Amazon.com this week launched Amazon Spark, a new feature aimed to help consumers with product discovery via shoppable images. TechCrunch reports the latest Pinterest/Instagram-like feature encourages Amazon Spark users to post stories, ideas and images about products they love, which others can then react to with "smiles." (Sound familiar?) In addition to lifestyle imagery, Spark postsโฆ
Todayโs consumer landscape includes distinct generations of buyers, each with its own set of values and spending habits. As each generationโs preferences on brand interaction come into focus, itโs necessary for marketers to re-evaluate the common โone-size-fits-allโ tactics and develop new strategies for engaging each group. Discovering how each generation thinks, acts and purchases isโฆ