Social Media Marketing

While currently almost all of Amazon.com product reviews are written by users, the online shopping behemoth is pivoting to video later this month by inviting some of its 2 million merchant partners to post promotional and instructional videos to the site in mid-December, according to a report from business research firm L2. According to the report, “this feature…

During the make-or-break holiday season, marketers will pull out all the stops trying to reach their target customers, whether it's through traditional advertising (print, TV, radio, outdoor) or via postings on social media. And the most effective content for engagement across Facebook, Twitter and Instagram is video content, according to our findings. Shareablee found that…

Historically, Amazon.com has proven highly effective at converting in-store shoppers, all without spending marketing budget on increasingly ineffective channels like print or leveraging any first-party data on in-store buying behavior. This is especially important to consider this holiday shopping season. Online holiday sales continue to be dominated by Amazon. Last year, the retailer's online sales…

Historically, Amazon.com has proven highly effective at converting in-store shoppers, all without spending marketing budget on increasingly ineffective channels like print or leveraging any first-party data on in-store buying behavior. This is especially important to consider this holiday shopping season. Online holiday sales continue to be dominated by Amazon. Last year, the retailer’s online sales […]

When it comes to communicating Kate Spade's brand's voice, content is king. This was a key takeaway during a presentation by Mary Renner Beech, executive vice president and chief marketing officer of Kate Spade & Company, at Luxury Interactive in New York City yesterday. "Clarity of brand voice still wins; we believe this very strongly at…

Retail is undergoing a digital transformation. As millennials go on to dominate the consumer market (with Gen Zers at their heels), social media has staked its claim as the glue that connects consumers, brands and retailers together, with social media platforms like Instagram moving to the forefront of retailers’ marketing strategies. Dubbed “Insta-Ready” retail, brick-and-mortar stores are hoping to…

There's more to Woolrich than just plaid flannel. In episode 112 of Total Retail Talks, Rick English, director of web analytics for the iconic outdoor apparel brand, and Paul Corey, senior account manager, Listrak, discuss Woolrich's key digital growth strategies for the 2017 holiday season. The discussion looks back at the 2016 holiday season to…

The romance of in-store shopping hasn’t fizzled out just yet, and thanks to social media, it has new meaning. According to Forbes Insights, consumers today conduct shopping research online, but prefer to make their purchases in a physical storefront. Still, they’re not ditching their digital resources once they go inside. Data management platform SessionM found…

As the second-largest spending season among consumers — and, at three months, the longest — back-to-school (BTS) brings big opportunities for retailers to connect with shoppers. RetailMeNot recently released a study conducted by Kelton Global that found 85 percent of retail marketers plan to invest more in their BTS marketing in 2017 compared to the…

Chief marketing officers who responded to the most recent CMO Survey said their companies currently spend 11 percent of their marketing budgets on social media, and this spend is expected to grow to 19 percent over the next five years. Figuring out how to convert these investments into quantifiable returns, however, is more challenging, according to…