Social Media Marketing

When social ads are done well, they can be highly effective in driving high return on investment for retailers. Those that are most impactful often have video or images, a strong call to action, neutral sentiment and are delivered for the right amount of time. However, there’s another element that successful social ads have that…

While personal recommendations may forever reign as the most trusted form of consumer marketing, 85 percent of respondents to a recent BrightLocal Survey reported that they now trust online reviews just as much as those personal recommendations. It's increasingly clear that retailers should consider user-generated content (UGC) an important element of their marketing strategies. For…

If you think centennials are the new millennials, think again. Centennials, or consumers under the age of 23, are as digitally savvy as their older counterparts. However, the shopping preferences of centennials and millennials vary significantly. According to a Yes Lifecycle Marketing study, centennials value quality over price, prefer YouTube and Instagram, and crave unique…

It’s crucial to think about starting an influencer marketing program if you haven’t. And if you already have one, you need to think about how to make it better. Fortunately, you don’t have to do that without data to back up your decisions. In the CPC Strategy 2018 U.S. Influencer Marketing Report, we asked 1500 US shoppers how they view and interact with influencers. Most importantly, we wanted to find out how much those influencers impacted decisions to make a purchase. Here are some of the biggest takeaways for retailers and brands.

In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan discuss Tiffany & Co.'s efforts to target millennial and Gen Z consumers, and how other retailers can engage with these sought-after demographics.

From family vacations to weekends floating on the boat, summer is a time best spent soaking up the sun. While temperatures heat up during these warmer months, retailers often find themselves experiencing a sales chill. In July 2017 alone, total sales decreased nearly 10 percent in the late summer. Despite these frigid numbers, there are…

It was only a few years ago that Sugarfina was an unknown candy store. From its sweet beginnings — pun intended (the co-founders came up with the idea while watching "Willy Wonka" on a date) — to today’s luxury candy shop, a lot has changed. Now, there aren't many places you can go without seeing the ubiquitous Rosé All Day candies in the recognizable light blue boxes from Sugarfina.

Tiffany’s is a compelling example of an iconic 181-year-old brand that blends its historic past with cutting-edge trends and themes that cater now to a younger demographic, aiming to restore some of its lost radiance. By targeting millennials and using a heavy dose of social media and digital marketing, Tiffany’s has found new life that has…

In this interactive webinar, our experts with discuss key omnichannel best practices and tips for delivering compelling campaigns!

In episode 150 of Total Retail Talks, Tori Gerbig, co-founder and CEO of Pink Lily, discusses how the women's fashion brand uses social influencers and other digital tactics to grow its community of fans and customers.