Social Media Marketing

It’s crucial to think about starting an influencer marketing program if you haven’t. And if you already have one, you need to think about how to make it better. Fortunately, you don’t have to do that without data to back up your decisions. In the CPC Strategy 2018 U.S. Influencer Marketing Report, we asked 1500 US shoppers how they view and interact with influencers. Most importantly, we wanted to find out how much those influencers impacted decisions to make a purchase. Here are some of the biggest takeaways for retailers and brands.

In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan discuss Tiffany & Co.'s efforts to target millennial and Gen Z consumers, and how other retailers can engage with these sought-after demographics.

From family vacations to weekends floating on the boat, summer is a time best spent soaking up the sun. While temperatures heat up during these warmer months, retailers often find themselves experiencing a sales chill. In July 2017 alone, total sales decreased nearly 10 percent in the late summer. Despite these frigid numbers, there are…

It was only a few years ago that Sugarfina was an unknown candy store. From its sweet beginnings — pun intended (the co-founders came up with the idea while watching "Willy Wonka" on a date) — to today’s luxury candy shop, a lot has changed. Now, there aren't many places you can go without seeing the ubiquitous Rosé All Day candies in the recognizable light blue boxes from Sugarfina.

Tiffany’s is a compelling example of an iconic 181-year-old brand that blends its historic past with cutting-edge trends and themes that cater now to a younger demographic, aiming to restore some of its lost radiance. By targeting millennials and using a heavy dose of social media and digital marketing, Tiffany’s has found new life that has…

In this interactive webinar, our experts with discuss key omnichannel best practices and tips for delivering compelling campaigns!

In episode 150 of Total Retail Talks, Tori Gerbig, co-founder and CEO of Pink Lily, discusses how the women's fashion brand uses social influencers and other digital tactics to grow its community of fans and customers.

Social media and mobile go hand-in-hand. The vast majority of consumers are using their mobile devices to access social media sites. According to comScore, 80 percent of all social media time is spent on mobile devices. And with more consumers opting to shop on their smartphones, it makes perfect sense that retailers would combine the…

On average, people use social media worldwide for 135 minutes every day, up from 126 minutes in 2016. This presents a huge opportunity for retailers to reach consumers on the platforms where they already spend more than two hours per day. However, not all retailers are successfully using these channels. In the final installment of…

As you may have noticed, the word blockchain is everywhere. Across multiple industries, it has become a buzzword as companies look to integrate blockchain technology — which creates a digital ledger of transactions — into their offerings. While many companies want to take advantage of the buzz and jump to announce that they're using blockchain,…