Social Media Marketing

If you’re still marketing through Facebook, you’re missing the world’s soon-to-be-largest demographic: Generation Z. The post-millennial youth are an entirely different group than their predecessors, and their buying habits are equally unique. Who Are Gen Z? Generation Z is the next moniker in the progression from Generation X and Generation Y, and roughly refers to…

In this special episode of Total Retail Talks, recorded at the recent Total Retail Tech conference, Brian Schultz, senior director, e-commerce and digital product management for Crate and Barrel, gives a presentation on how the furniture and home decor retailer is using computer-generated imagery (CGI) on its website and in marketing materials to cut costs and…

This interactive webinar will address the e-commerce trends that figure to have the biggest impact on retailers’ businesses in 2019.

Like everything in our world of rapidly changing technology, packaging design has had to continually evolve to fit a new landscape. Retail, e-commerce and "click and collect" have forced packaging designers to consider new elements in the design phase that allow packaging to serve a growing list of functions. One element that continues to become…

Influencer marketing is one of the hottest topics for retailers in 2018, and the conversation is sure to extend into 2019. It’s crucial to think about starting an influencer marketing program if you haven’t. And if you already have one, you need to think about how to make it better. Fortunately, you don’t have to do…

In this webinar, you’ll learn how to navigate the influencer marketing industry and avoid influencer fraud.

Short-form video content is gaining traction across industries, and investors and brands alike are taking notice. This month alone Jeffrey Katzenberg raised $1 billion for his short-form video venture NewTV, and Beijing-based Bytedance Technology Co., owner of the wildly popular short-form video platforms Tik Tok and Musical.ly, has a rumored aim to raise $3 billion…

When social ads are done well, they can be highly effective in driving high return on investment for retailers. Those that are most impactful often have video or images, a strong call to action, neutral sentiment and are delivered for the right amount of time. However, there’s another element that successful social ads have that…

While personal recommendations may forever reign as the most trusted form of consumer marketing, 85 percent of respondents to a recent BrightLocal Survey reported that they now trust online reviews just as much as those personal recommendations. It's increasingly clear that retailers should consider user-generated content (UGC) an important element of their marketing strategies. For…

If you think centennials are the new millennials, think again. Centennials, or consumers under the age of 23, are as digitally savvy as their older counterparts. However, the shopping preferences of centennials and millennials vary significantly. According to a Yes Lifecycle Marketing study, centennials value quality over price, prefer YouTube and Instagram, and crave unique…