Social Media Marketing
February 21, 2019 at 1:21 pm
Brands can successfully appeal to Gen Z shoppers by paying attention to their unique preferences and values.
February 12, 2019 at 1:42 pm
In this interactive webinar, retail industry experts will discuss the importance of an effective cross-channel marketing strategy.
February 12, 2019 at 12:38 pm
If you’re not optimizing your online advertising for online-to-offline commerce, you’re missing the opportunity to maximize revenue.
February 12, 2019 at 10:34 am
Total Retail recently released its 50 Best Retail Tips of 2018 report, featuring valuable insights from our e-newsletter (Total Retail Report) and website over the course of last year. The 50 best tips were chosen by Total Retail's editorial team, and they cover nearly facet of running a successful retail business in 2019 and beyond. As…
January 25, 2019 at 8:59 am
In this episode of Retail Right Now, Joe Keenan shares three of his favorite industry trends that will impact online retailers in 2019. You can find these tips and more in Total Retail's article Forecasting 2019: 10 Trends in Retail and E-Commerce by Alessandro Armillotta, CEO of e-commerce technology startup NeWants.
January 21, 2019 at 9:02 am
In episode 179 of Total Retail Talks, Shelagh Stoneham, senior vice president of marketing, Chico's, reviews the women's apparel and accessories brand's #HowBoldAreYou social campaign, aimed at celebrating women's uniqueness and authenticity, and not just their ages. Stoneham offers insights into the customer feedback that Chico's has gotten from the campaign, as well as the…
January 16, 2019 at 2:23 pm
In an interview at this week's National Retail Federation Big Show in New York City, Marjolein Westerbeek, president of Rituals, a Netherlands-based beauty retailer, spoke about the company's partnership with Salesforce and how cloud-based CRM software has helped the cosmetics brand to target and engage customers, particularly on social media, as part of its growth strategy in the…
January 10, 2019 at 12:53 pm
Fifteen years ago, when Nike launched a shoe, every retailer received the same kit that included an end-cap, a pedestal, and a banner to market the shoe. Today, a shoe release is augmented by pre-seeded influencer kits, hyperlocal and immersive in-store experiences, and pop-up events that target social celebrities and fans. This example begs the…
January 9, 2019 at 11:29 am
How can retailers level the playing field and better reach customers at fractions of the cost of traditional advertising? Social media.
December 13, 2018 at 2:28 pm
Procter & Gamble, the consumer packaged goods company known for such household staples as Tide and Old Spice, will acquire Walker & Company Brands, the company that makes health and beauty products for people of color launched by entrepreneur Tristan Walker five years ago. Walker & Company Brands will operate as a separate and wholly-owned…
