Social Media Marketing

If you’re not optimizing your online advertising for online-to-offline commerce, you’re missing the opportunity to maximize revenue.

Total Retail recently released its 50 Best Retail Tips of 2018 report, featuring valuable insights from our e-newsletter (Total Retail Report) and website over the course of last year. The 50 best tips were chosen by Total Retail's editorial team, and they cover nearly facet of running a successful retail business in 2019 and beyond. As…

In this episode of Retail Right Now, Joe Keenan shares three of his favorite industry trends that will impact online retailers in 2019. You can find these tips and more in Total Retail's article Forecasting 2019: 10 Trends in Retail and E-Commerce by Alessandro Armillotta, CEO of e-commerce technology startup NeWants.

In episode 179 of Total Retail Talks, Shelagh Stoneham, senior vice president of marketing, Chico's, reviews the women's apparel and accessories brand's #HowBoldAreYou social campaign, aimed at celebrating women's uniqueness and authenticity, and not just their ages. Stoneham offers insights into the customer feedback that Chico's has gotten from the campaign, as well as the…

In an interview at this week's National Retail Federation Big Show in New York City, Marjolein Westerbeek, president of Rituals, a Netherlands-based beauty retailer, spoke about the company's partnership with Salesforce and how cloud-based CRM software has helped the cosmetics brand to target and engage customers, particularly on social media, as part of its growth strategy in the…

Fifteen years ago, when Nike launched a shoe, every retailer received the same kit that included an end-cap, a pedestal, and a banner to market the shoe. Today, a shoe release is augmented by pre-seeded influencer kits, hyperlocal and immersive in-store experiences, and pop-up events that target social celebrities and fans. This example begs the…

How can retailers level the playing field and better reach customers at fractions of the cost of traditional advertising? Social media.

Procter & Gamble, the consumer packaged goods company known for such household staples as Tide and Old Spice, will acquire Walker & Company Brands, the company that makes health and beauty products for people of color launched by entrepreneur Tristan Walker five years ago. Walker & Company Brands will operate as a separate and wholly-owned…

Social media sharing has become a powerful force in regulating brand reputation and moving sales, especially during the holiday rush.

Yair Cohn and Bill Connolly’s top six takeaways on how to drive omnichannel marketing results on Facebook and Instagram.