Social Media Marketing

Social media is already transforming retail, and the pace of that transformation is likely to accelerate in 2020. Retailers that embrace social media and are willing to take calculated risks are the ones most likely to benefit from this transformation. At Socialbakers we get to see what some of the most innovative social media marketers…

Where are you doing your holiday shopping this year? With so many people connected in today’s world, it shouldn’t be a shock when the answer to that question is “online, of course!” In fact, PwC’s 2019 Holiday Outlook report predicts that more than half of U.S. consumers will do a majority of their shopping online…

Do you truly enjoy shopping? In my experience, fewer than half the people I ask answer this question with a “yes.” Contrast this to how it feels to have made a truly meaningful purchase. The kind of purchase that feels personal and special, whether you’re buying it for yourself or as a gift for someone…

It’s safe to say that in today’s consumer landscape, customers don’t only look at one form of marketing when making a purchasing decision. They amalgamate a number of factors such as advertising, word-of-mouth, sponsorships, brand, and social proof, the latter possibly the most important of the bunch. Social proofs such as reviews, social likes, “trusted…

Good brands have followers, strong brands have advocates. Those advocates are gained through a relationship built outside of the typical transaction. To get to this level of relationship, brands must create an experience their customers can only get by interacting with the brand. By understanding its customers and what brings them back, brands can expand…

While retailers are doing plenty of creative things with organic (i.e., free) Instagram Stories already, on the paid side, Stories ads have officially taken off in a material way for the first time since their 2017 release. The Instagram business page about Stories ads states: “ … of the 500 million accounts using Instagram Stories,…

In an attempt to capitalize on the lucrative and competitive digital ad market, social platforms are positioning themselves as the answer for every marketer’s needs. In the early days of social media, advertisers flocked to Facebook and Twitter because of their huge numbers of daily active users and amount of time users spent on each…

Facebook and Instagram video ads are akin to street performers — they occupy a crowded, bustling space, and if they don’t capture attention quickly, potential audiences are fast to move along to the next, more exciting offering. Your brand deserves to be the main act, not the sideshow. From utilizing the relatively untapped "Stories" feature…

In this week's Retail Right Now, Total Retail's Kristina Stidham and Ashley Chiaradio talk about influencer marketing and why it’s essential for brands on social media, as written in a recently published article, “What Every Retailer Should Know About Influencer Marketing,” by Yuval Ben-Itzhak, CEO of Socialbakers. The author shares current influencer marketing data revealed…

For retailers that need to increase brand awareness on social media, the use of influencers is no longer just another option. It’s essential. Influencer marketing is projected to become a $5 billion to $10 billion market by 2020. That’s because when retailers and influencers team up, they create a more authentic connection with their target…