Social Media Marketing

COVID-19 has forced all marketers to take stock of ad performance and relevance at a time when many Americans are finding themselves in precarious health and financial situations. While some brands, particularly those centered around travel and live events, have been forced to pause campaigns, most marketers continue to invest in social advertising. Here are…

What’s the next big trend on social media? For retailers, the answer has huge implications for marketing strategies, ad spend, brand awareness and growth. Based on our latest social media data, there are three big trends that every retailer should consider as they plan their strategies. They include the surging popularity of Instagram Stories, the…

Retailers of all sizes are feeling the impact of the coronavirus. With the situation changing daily, there's understandably a lot of uncertainty. However, digital marketers need to create a response plan for navigating the current landscape. By creating immediate, short- and long-term response plans, capturing loyalty, and updating ads across channels, retailers can achieve success…

In this webinar, we’ll walk through how Planet Blue leverages an omnichannel view of the customer.

With more than 3.2 billion social media users worldwide, it's faster and easier than ever to market to consumers. Furthermore, influencers are increasingly using their social media status as a way to start up a retail brand. Research has found that 49 percent of consumers depend on influencer recommendations before they make a purchase, and…

Although grocery shoppers haven’t fully embraced transacting online, digital still plays a major role in informing their purchase decisions. A study from Deloitte found that 80 percent of shoppers have used a digital device to browse or research grocery products. To align with consumers’ preferences for digital, marketers are converting their print mailers into digital…

As a lifestyle habit, consumers turn to their smartphones for everything from answering simple questions, researching products and making shopping decisions, to scrolling through social media feeds to stay connected. For this reason, brands have the opportunity to engage with consumers at timely moments via their most personal devices. User behavior has evolved as consumers…

The new decade is here, and likely so is your 2020 marketing strategy. Where do influencer partnerships fit into your plan? If you’re still a bit uncomfortable and don’t fully understand the tactic, let’s first step back and introduce the concept. Influencer marketing is the art of connecting brands and the powerful voices of digital…

Social ads are becoming the go-to source for consumers looking to shop, meaning there's newfound opportunity for marketing teams looking to get in front of potential customers. If marketing teams can leverage artificial intelligence (AI) to better collaborate with creative teams, they'll be able to create compelling ads that set their brand apart. The New…

Between increasing competition and decreasing attention spans, standing out as a retailer — be it online or offline — proves more and more challenging. Below are nine e-commerce and social media trends that Loomly has identified, which come with significant opportunities for digital and physical stores to differentiate themselves and seduce shoppers: 1. Planning Content…