Social Media Marketing

Over the past decade, brands have tapped creators to reach new audiences without spending too much upfront. When social media was buzzing with activity, affiliate links and sponsored posts worked well: creators earned good commissions, and brands saw extra sales. But now, as economic challenges grow and budgets shrink, the creator economy needs a more…

In a first-of-its-kind move for a specialty fashion retailer, American Eagle (AE) has teamed up with Snap Inc. to launch over 800 U.S. store locations as Promoted Places on Snap Map, Snapchat’s real-time, location-based discovery tool. The integration, which went live on July 9, is designed to meet Gen Z consumers where they already spend…

Once seen as a tactical extension of wider digital campaigns, influencer marketing has quickly established itself as a discipline in its own right. In the last few months alone, we’ve seen Unilever dedicate half of its ad budget to social channels in an “influencer first” push, Publicis Groupe acquired Captiv8, and WPP created an entire…

The fate of TikTok in the U.S. is still in flux. At DMi Partners, from the beginning of regulation discussions, we’ve done more than stay the course for our clients; we’ve doubled down on channel investment, with great return on ad spend to show for it. One of the primary reasons? TikTok Shop. In this…

TikTok has completely changed the way brands sell. A single video, maybe an influencer raving about a beauty product or a live shopping stream that sells out in minutes, can turn an unknown brand into the next big thing overnight. But here's the real challenge: What happens after that? Going viral is exciting, but it's…

As holiday campaigns dominated the social media landscape, retail businesses look forward to 2025 for cutting-edge strategies and approaches to stand out amongst competitors. E-commerce and retail businesses face increasing competition due to in-app shopping features and targeted retail ads across platforms such as Google, Instagram, Facebook, TikTok, YouTube, X, and Pinterest. We expect more…

Finding the perfect gift is always tough, but it seems to be hardest for Gen Z who, according to new research, require more touchpoints than any other generation before deciding to make a purchase. They are likely to conduct heavy research before buying a product and social media content is a primary source for reviews. In…

The next generation approaches shopping in a fundamentally different way than earlier generations. They're frequently regarded as a more difficult audience to engage, having grown up with cellphones, making it more difficult to attract their attention than millennials. On the other hand, Gen Z alone has over $450 billion in buying power, and Gen Alpha…

Social media’s constant evolution is driven by innovative technology like artificial intelligence and data to take targeted retail marketing to the next level. Mainstream social platforms like TikTok and Instagram are enabling brands to provide customized and unique content to users, and each generation is getting influenced by “trending” products. The rise of social selling…

During this moment of uncertainty in the world of social commerce, marketers need a backup plan for the potential end of TikTok in the United States. Regardless of whether it goes away entirely or gets bought, the platform will likely undergo changes that impact the creator economy and, in turn, brands. The short-form video social…