Social Commerce
In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published by Total Retail titled, โ4 Best Practices for Creating a Social Commerce Experience That Converts,โ authored by Elise Stieferman, director of client strategy and development at Coegi. Online shopping received a serious bump in 2020, andโฆ
Online shopping received a serious bump in 2020. So did its offshoot, social commerce. In fact, among the strongest trends in the e-commerce industry, making purchases from social platforms seems to be the one to watch due to its projected year-over-year sales bump of 35 percent. It only makes sense that people would start using socialโฆ
Social media is our digital community, and it's fast becoming our shopping mall as well. Social commerce โ using social platforms to sell products โ has been rapidly growing, climbing to over $36 billion in U.S. sales this year, about 35 percent more than in 2020, according to a recent report by eMarketer. Social commerceโฆ
In episode 291 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jeffrey Berk, managing director at Privรฉ Porter, a luxury goods resale e-commerce company, specializing in sourcing and delivering authentic Hermรจs handbags. Listen in as Berk discusses the luxury handbag resale market, Privรฉ Porter's unique business model of reselling hard-to-find Hermรจs handbags, and his professional backgroundโฆ
In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published in Total Retail Report titled, โYouTube's New Shopping Feature Proves That Video Selling is Here to Stay,โ authored by Marcel Hollerbach, chief marketing officer of Productsup. The article discusses why itโs notable that YouTube is branchingโฆ
As we turn the page to an ever-important Womenโs History Month, there's a heightened focus on better understanding why women-owned businesses continue to be hit harder by the pandemic. According to new data revealed in Facebookโs State of Small Business Report, women-owned small businesses are closing at a higher rate (28 percent) than those runโฆ
In many ways, YouTube is already a major shopping destination. Many of its 2 billion users tune into the video platform to watch unboxing videos and product reviews. Therefore, itโs no surprise that the Google subsidiary is now testing a new feature that will make it easier for users to make purchases without leaving YouTube,โฆ
The exciting and accelerated growth of e-commerce is playing a major role in sales strategies and digital advertising plans being made for 2021. Consumers are increasingly comfortable with online shopping and e-commerce platforms, and American shoppers have come to expect easy online purchasing experiences that are frictionless and engaging, influencing repeat business, brand loyalty andโฆ
If you read some recent headlines, you would have heard predictions that Instagram is fading in popularity or even โdead.โ Many experts detail user decline and lack of Gen Z engagement as the basis for this assessment. Instagramโs not dead. Yet. But its reason for being needs to change. Instagram needs to return to itsโฆ
Social commerce is an e-commerce term for buying and selling via social media networks. It includes everything from learning about a product, direct messaging sellers, and purchasing the item using a social app. With the COVID-19 pandemic forcing brick-and-mortar stores to close their doors, including many small businesses, social commerce can be a tool forโฆ