Social Commerce

Social commerce, the latest darling of digital marketers, continues its meteoric rise with the latest predictions putting the industry at $1.2 trillion in purchases by 2025. With more than $958 billion spent in 2021, it’s clear that social commerce represents a very real, profitable tactic for brands. No wonder there’s hunger to invest. But at…

Your storefront is now everywhere and anywhere your customers want to shop, on whatever device they want to shop on. Not only do you have to extend your storefront everywhere your customers are, you also have to create delightful experiences along each step of the shopping journey

Social commerce, or the ability to buy products directly from a social media platform such as Facebook, Instagram or Pinterest, is where more and more people are going to shop. As such, brands have an incredible opportunity to get in front of more current and potential customers than ever before by meeting them where they are--on social media

As consumers head online for many of their purchases, they are, increasingly, shopping on social media channels. This change in shopping behavior spotlights social commerce and its capabilities for retailers of all sizes. A consumer survey on social commerce presented by WWD and Bolt, a leading checkout and shopper network company

If 2020 was a year of unprecedented disruption and 2021 was the year that necessitated business agility in order to survive and thrive, then 2022 is most certainly the year of turning resilience into undeniable strength. This series is a peek behind the curtain of eight key initiatives that the January Digital consulting team is…

In episode 339 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jason Kuipers, CEO and co-founder of ZOX, an inspirational wristband brand. Kuipers discusses his professional background, how he and his brothers founded ZOX following a family arts-and-crafts night, and the goal behind the uplifting, wearable product line. He shares why ZOX sells direct-to-consumer to…

The convenience of online shopping is indisputable — and it continues to give brick-and-mortar retail a run for its money. While 2021 saw a rise in brick-and-mortar retail as a result of lifted pandemic restrictions and vaccine availability, e-commerce sales still grew at nearly three times the rate of brick-and-mortar. But digital retail does not…

The retail landscape has reached a permanently hybridized state, with shopping flourishing both online and offline alongside stretched supply chains. Amidst this landscape, more traditional brands are working through a dramatic shift toward more e-commerce, while direct-to-consumer (D-to-C) natives consider expansion into retail distribution. Large, established CPG brands typically focused on selling in-store now face…

Over the last 20 years we’ve seen social media shift from simple, text-based updates to increasingly visual content, championed by app-based platforms like Instagram and Snapchat, with new entrants such as TikTok and Pinterest taking the trend even further. Social media now goes way beyond communicating with friends and family. The impact and growth of…

This past holiday season wrapped up with mixed reviews. While many retailers were bracing for stronger sales, the emergence of Omicron caused consumers to revert back to 2020 levels when it came to discomfort with entering brick-and-mortar stores. Supply chain issues moved up many consumers’ purchasing plans, elongating the holiday shopping season. While we wait…