Social Commerce

I’m someone who after a night out with friends is likely to fall asleep with my makeup on. And I know I’m not alone. That’s why I wanted to create makeup that acted like skincare and would improve my skin over time. After working to develop samples (and testing them myself by having me and…

At the intersection of societal, digital, and commercial trends, live shopping is an immersive and interactive sales channel that brings a suite of possibilities as a new revenue stream.

Shoppers want personalized service from their favorite brands. Leverage live chat, the human touch, and social commerce to meet this lofty expectation.

The kids are already headed back to school, and the way parents shopped for them will be an indicator of holiday purchase patterns. This year, major macro retail trends at play are upending how consumers shop as they prioritize different factors in their consideration process. Let’s look at how holiday 2022 might mimic back-to-school shopping…

Global social media use has exploded during the pandemic, with platforms like TikTok (38 percent growth from 2019-2021, according to Statista) and Pinterest (32 percent growth) leading the way. People are using social media to engage with friends and family, as well as to learn about brands, products and services. In fact, social media is…

Having an engaging social presence has long been imperative to a business’ visibility and success, and the same can now be said for commerce. There’s never been a better time to start selling through social. With social commerce predicted to grow to $1.2 trillion in the next three years, businesses need to be agile in…

Since the rise of Amazon.com, e-commerce shops have been steadily taking market share from brick-and-mortar retailers. This trend exploded during the pandemic: In 2020 alone, e-commerce grew more than 3X in the U.S. and nearly 5X in the United Kingdom. But in 2022, e-commerce and in-store retail are converging, not competing. The reason? The emergence…

TikTok had a strong 2021. The platform grew to over 1 billion active users in September 2021, up from 271 million in December 2018. The introduction of TikTok Shopping was a statement of intent. Its first foray into the realm of social commerce, the feature was TikTok’s response to consumer cries for convenient shopping experiences. Consumer…

Everyone knows Instagram as a social medium, but only a few realize it's now becoming a conversational medium as well. Recently launched features now enable brands to conduct business with customers through private conversations. Businesses can now directly carry out commerce through Instagram. This is a powerful capability poised to transform e-commerce as we know…

Pinterest announced a deal last week to acquire shopping platform The Yes, as the social media company attempts to increase e-commerce activity on its platform. The Yes uses algorithmic techniques to develop a personalized feed for shoppers. Pinterest began testing a similar service called Your Shop in the U.S. earlier this year, with plans to roll it out…