Social Commerce
October 5, 2015 at 11:50 am
Pinterest is hoping to be a shopping destination this holiday season, and it’s adding more partners to make that clear to shoppers. The popular online image board says it's partnered with e-commerce software providers Bigcommerce, Magento and IBM Commerce to give thousands more merchants the ability to sell products on the platform through Pinterest's Buyable Pin…
September 30, 2015 at 10:32 am
YouTube used to be for cat videos. How passive. Soon you'll be able to watch it and buy kitty litter. YouTube is introducing the ability to shop for products directly from its videos, a move that opens the door for new revenue as the online video site looks to turn a profit. The ads can appear on…
September 28, 2015 at 12:51 pm
Listen in to learn what visual commerce is, the importance of it, how to prove it’s worth, and best practices around it.
September 11, 2015 at 11:17 am
Facebook launched a host of changes to make business pages more effective when accessed on mobile devices, including a new Shop section. Other changes include new and more prominent call-to-action buttons. And this may be only the beginning of a new push to cater to businesses. Facebook explained it was adding new features to Pages to…
August 17, 2015 at 12:51 pm
Social commerce is all the rage these days. Within the last three months, Pinterest, Facebook and Instagram have rolled out "Buy" buttons, and Twitter announced it's extending its "Buy" button to 100,000 merchants. Retailers are finding that if done right (read: not overly pushy or "salesy"), selling products via social media is a viable option.…
July 23, 2015 at 2:46 pm
Last month, Pinterest debuted what might be a shopper’s ultimate dream: Buyable Pins. Gone are the days of clicking on the pin of something you’d like to buy and hoping it takes you to a website where you can purchase it. Soon, with the click of a pin, buyers will have immediate access to purchasing…
July 16, 2015 at 2:37 pm
Facebook wants to be more than a place to socialize, share, and discover content. It wants you to shop inside it as well. The company is building out shops within Facebook Pages, essentially mini e-commerce sites that give businesses a chance to set up second homes within its walls. The shops are still in the…
July 8, 2015 at 3:01 pm
The hottest topic in e-commerce these days seems to be “buy buttons.” The energy though appears premature. Pinterest announced its buyable pins with a press conference and sentimental Hallmark-like videos, though the buyable pins are actually hard to find. Facebook, the king of all social networks, announced a buy button more than a year ago,…
July 6, 2015 at 2:30 pm
Pinterest entered into the e-commerce space last week when it finally began rolling out "Buyable Pins." The new pins generated big demand from sellers anxious to try the new feature for themselves. The new Buyable Pins are basically ads that allow users to purchase items featured in the pins (not to be confused with Promoted…
July 1, 2015 at 3:54 pm
In the era of customer-driven commerce, merchants are sometimes painfully aware that they're not in the driver’s seat anymore. Shoppers empowered with greater access to information than ever before now expect to be able to browse and purchase products anytime, from anywhere, on any device they choose, all in speedy, seamless transactions. Merchants might be…
