Social Commerce
November 6, 2015 at 11:23 am
Retailers everywhere are counting on one thing this holiday shopping season: the likes, swipes and tweets by their fans on social media will drive consumer behavior. Whether it’s in their favorite app or store, retailers are leaning on social media more and more to drive the bottom line. This holiday season will be different though.…
November 5, 2015 at 11:11 am
Pinterest started adding a buy button to pins back in June, and today those buyable pins are becoming even easier to shop. First, buyable pins are rolling out to Android, so they're now available on both of Pinterest's mobile apps. But the bigger news is that Pinterest is also making buyable pins much simpler to…
November 2, 2015 at 12:22 pm
In episode 10 of Total Retail Talks, Total Retail's Executive Editor Joe Keenan interviews Rob Garf, vice president of industry insights and strategy at Demandware, an enterprise, cloud-based commerce platform provider, on the impact Twitter's "Buy" button will have on retailers’ operations, as well as consumers’ growing acceptance of social commerce.
October 23, 2015 at 4:35 pm
This webinar offers insights and tips on how retailers can leverage digital technologies to better engage and sell to consumers.
October 13, 2015 at 1:58 pm
As Facebook angles to become the one and only place you spend your digital life, its effort to transform your news feed into a storefront is once again ramping up. The tech giant said Monday that it will be testing a few new ways to shop in its app. Facebook says that in coming weeks it will test a…
October 5, 2015 at 11:50 am
Pinterest is hoping to be a shopping destination this holiday season, and it’s adding more partners to make that clear to shoppers. The popular online image board says it's partnered with e-commerce software providers Bigcommerce, Magento and IBM Commerce to give thousands more merchants the ability to sell products on the platform through Pinterest's Buyable Pin…
September 30, 2015 at 10:32 am
YouTube used to be for cat videos. How passive. Soon you'll be able to watch it and buy kitty litter. YouTube is introducing the ability to shop for products directly from its videos, a move that opens the door for new revenue as the online video site looks to turn a profit. The ads can appear on…
September 28, 2015 at 12:51 pm
Listen in to learn what visual commerce is, the importance of it, how to prove it’s worth, and best practices around it.
September 11, 2015 at 11:17 am
Facebook launched a host of changes to make business pages more effective when accessed on mobile devices, including a new Shop section. Other changes include new and more prominent call-to-action buttons. And this may be only the beginning of a new push to cater to businesses. Facebook explained it was adding new features to Pages to…
August 17, 2015 at 12:51 pm
Social commerce is all the rage these days. Within the last three months, Pinterest, Facebook and Instagram have rolled out "Buy" buttons, and Twitter announced it's extending its "Buy" button to 100,000 merchants. Retailers are finding that if done right (read: not overly pushy or "salesy"), selling products via social media is a viable option.…
