Social Commerce

Twitter has curtailed product development on its “Buy” button and product pages and shifted its commerce team into other divisions within the company, BuzzFeed News has learned. A number of members of Twitter’s roughly 25-person commerce team have left the company, and those who remain now largely work on two separate product teams: customer service and…

When Pinterest and Instagram introduced click-to-buy features last summer, the hope was that they would help brands turn mobile browsers into shoppers. After all, mobile represented just 16 percent of e-commerce dollars in 2015, compared to 84 percent on desktop, according to comScore. But these buy buttons haven’t quite taken off as hoped. They generate very…

Merchants hoping to stand out in the increasingly competitive e-commerce landscape need to continually find new and inventive ways to remain relevant to their customers. Online shoppers are coming to expect that products are presented to them in ways that are tailored both to their unique interests and seamless across their chosen devices. More than…

The statistics are nothing short of bewildering, if you think about it. There are literally an endless supply of stats that talk about the power of social media and how it greatly influences purchasing behaviors for shoppers, as well as their friends and family. Case in point, nearly half of Americans (47 percent) say Facebook…

If you were to ask the question, “What is Facebook?”, you might get a variety of different answers: A social network, a communication platform, a content aggregator and so on. Yet one thing Facebook isn’t — yet — is an e-commerce player. But it’s arguable that much of what Facebook has been building over the…

You heard all about social commerce last year. Pinterest’s “Buy” button, Facebook&

Unique Vintage, a retailer of vintage-inspired fashions for women, is successfully using social and visual commerce technology to acquire, retain and reward customers. In episode 19 of Total Retail Talks, Courtney Lear Wallace, director of digital marketing and e-commerce at Unique Vintage, discusses the retailer's visual commerce strategy and why it's paying big dividends.

Attention bargain hunters and people who hate paying full price (so, everyone): Pinterest is adding a game-changing feature to the buyable pins it launched earlier this year. The platform has made it possible to track the price of any buyable pins users have put on their boards, meaning Pinterest will alert you with an email…

Add J.Crew and American Girl to the list of retailers betting big with their holiday campaigns on ad units launched by Facebook and Instagram. J.Crew bought Instagram ads that include a "Shop Now" button, making its gift guide digital. And for the past week, J.Crew's Instagram page has been promoting an iPhone case that doubles as…

For eBay, it's all about the re-pins these days. The e-commerce company is realizing just how big of an opportunity social media represents for online retail, and as a result is ramping up its social game, especially on Pinterest. "We think social is a huge opportunity," Brad Matthews, senior director of social commerce and CRM at…