Social Commerce
May 31, 2016 at 11:05 am
Ever since the online market exploded, consumers have been flocking to online stores in droves, which naturally has hurt the shopping mall as we know it. It’s driven a number of stores out of business, and it threatens the health of thousands more. Retailers are taking steps to ensure the online market doesn’t throw them…
May 31, 2016 at 11:00 am
Twitter has curtailed product development on its “Buy” button and product pages and shifted its commerce team into other divisions within the company, BuzzFeed News has learned. A number of members of Twitter’s roughly 25-person commerce team have left the company, and those who remain now largely work on two separate product teams: customer service and…
May 25, 2016 at 10:26 am
When Pinterest and Instagram introduced click-to-buy features last summer, the hope was that they would help brands turn mobile browsers into shoppers. After all, mobile represented just 16 percent of e-commerce dollars in 2015, compared to 84 percent on desktop, according to comScore. But these buy buttons haven’t quite taken off as hoped. They generate very…
March 30, 2016 at 12:01 pm
Merchants hoping to stand out in the increasingly competitive e-commerce landscape need to continually find new and inventive ways to remain relevant to their customers. Online shoppers are coming to expect that products are presented to them in ways that are tailored both to their unique interests and seamless across their chosen devices. More than…
March 17, 2016 at 11:10 am
The statistics are nothing short of bewildering, if you think about it. There are literally an endless supply of stats that talk about the power of social media and how it greatly influences purchasing behaviors for shoppers, as well as their friends and family. Case in point, nearly half of Americans (47 percent) say Facebook…
March 8, 2016 at 9:44 am
If you were to ask the question, “What is Facebook?”, you might get a variety of different answers: A social network, a communication platform, a content aggregator and so on. Yet one thing Facebook isn’t — yet — is an e-commerce player. But it’s arguable that much of what Facebook has been building over the…
February 3, 2016 at 3:52 pm
You heard all about social commerce last year. Pinterest’s “Buy” button, Facebook&
January 11, 2016 at 10:38 am
Unique Vintage, a retailer of vintage-inspired fashions for women, is successfully using social and visual commerce technology to acquire, retain and reward customers. In episode 19 of Total Retail Talks, Courtney Lear Wallace, director of digital marketing and e-commerce at Unique Vintage, discusses the retailer's visual commerce strategy and why it's paying big dividends.
December 21, 2015 at 11:17 am
Attention bargain hunters and people who hate paying full price (so, everyone): Pinterest is adding a game-changing feature to the buyable pins it launched earlier this year. The platform has made it possible to track the price of any buyable pins users have put on their boards, meaning Pinterest will alert you with an email…
November 25, 2015 at 12:09 pm
Add J.Crew and American Girl to the list of retailers betting big with their holiday campaigns on ad units launched by Facebook and Instagram. J.Crew bought Instagram ads that include a "Shop Now" button, making its gift guide digital. And for the past week, J.Crew's Instagram page has been promoting an iPhone case that doubles as…
