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Social Commerce
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eBay is running a new promotion this summer in partnership with Twitter to generate more mobile app users. The promotion, titled "The Summer of Choice," kicks off June 24, when eBay shoppers will begin tweeting dueling deals. Ecommerce Bytes explains that Twitter users will have three days to vote on the dueling deals, at which timeโฆ
Find out what major retailers took the pledge to close the gender wage gap; which e-tailer Bed Bath & Beyond just acquired; how Office Depot and Staples are stepping up their back-to-school fight; and how Facebook is entering the brick-and-mortar space.
Sephora is continuing its efforts to tap into new ways of monetizing millennial-friendly mobile platforms, enabling its Snapchat followers to purchase products featured in live stories by taking a screenshot and downloading the ShopStyle application. The beauty giant, which announced the news on Snapchat last week, invited followers to shop a slew of popular cosmetics featuredโฆ
You donโt normally buy a sweater or a pair of sneakers on Facebook. But the giant social media company is becoming the biggest factor in retail nobody is thinking about. โYou read the analyst reports and talk to CEOs, and a lot of the conversation is comparison to other retailers and to Amazon,โ Tom Andrews ofโฆ
Ever since the online market exploded, consumers have been flocking to online stores in droves, which naturally has hurt the shopping mall as we know it. Itโs driven a number of stores out of business, and it threatens the health of thousands more. Retailers are taking steps to ensure the online market doesnโt throw themโฆ
Twitter has curtailed product development on its โBuyโ button and product pages and shifted its commerce team into other divisions within the company, BuzzFeed News has learned. A number of members of Twitterโs roughly 25-person commerce team have left the company, and those who remain now largely work on two separate product teams: customer service andโฆ
When Pinterest and Instagram introduced click-to-buy features last summer, the hope was that they would help brands turn mobile browsers into shoppers. After all, mobile represented just 16 percent of e-commerce dollars in 2015, compared to 84 percent on desktop, according to comScore. But these buy buttons havenโt quite taken off as hoped. They generate veryโฆ
Merchants hoping to stand out in the increasingly competitive e-commerce landscape need to continually find new and inventive ways to remain relevant to their customers. Online shoppers are coming to expect that products are presented to them in ways that are tailored both to their unique interests and seamless across their chosen devices. More thanโฆ
The statistics are nothing short of bewildering, if you think about it. There are literally an endless supply of stats that talk about the power of social media and how it greatly influences purchasing behaviors for shoppers, as well as their friends and family. Case in point, nearly half of Americans (47 percent) say Facebookโฆ
If you were to ask the question, โWhat is Facebook?โ, you might get a variety of different answers: A social network, a communication platform, a content aggregator and so on. Yet one thing Facebook isnโt โ yet โ is an e-commerce player. But itโs arguable that much of what Facebook has been building over theโฆ