Social Commerce
October 5, 2017 at 1:57 pm
E-commerce platform Shopify is changing the game for retailers to sell on social media. TechCrunch reports Shopify is opening up its Instagram integration to thousands of its merchants leading up to the holiday season. The platform expansion adds yet another sales channel to Shopify sellers, joining Facebook, Messenger and others. The shoppable social feed has been…
August 31, 2017 at 9:48 am
Social media is becoming an increasingly important part of retailers’ digital strategies. Facebook reported to have 1.32 billion daily active users in June of this year. Additionally, Instagram has 700 million active monthly users on its platform. With this kind of reach, it’s a no-brainer for brands and retailers to showcase their products on social…
August 21, 2017 at 10:59 am
The explosion of social media goes hand in hand with the iPhone revolution. The average U.S. consumer spends about five hours a day on mobile devices, and about a third of that time is specifically dedicated to social media. Let that sink in for a minute. People want to create, share and consume social media…
July 17, 2017 at 8:45 am
In the past, you and I would shop for our wardrobe at a local mall by visiting department stores such as Macy’s and other retailers like bebe, The Limited, Banana Republic and such. It’s safe to say that technology has changed all of that. However, this shouldn’t be news to anyone. It’s happened before. Let’s…
March 8, 2017 at 10:49 am
New technologies powered by “always on” Wi-Fi connections, social networking platforms and the Internet of Things have given consumers the power to dictate the terms of their relationships with retailers. Their behaviors, preferences and, most importantly, shopping habits are changing rapidly as they access a seemingly ever-expanding array of channels to connect with their peers,…
February 10, 2017 at 9:23 am
The days of selling housewares to friends and neighbors from the living room via catalog ordering forms or trekking door-to-door with a suitcase full of products have all but disappeared. In a world in which smartphones are a natural extension of our hands and human connection is measured by followers on social media, a Facebook…
February 9, 2017 at 10:38 am
Pinterest recently announced a new feature that makes it easier for users to buy the items they see on the social network. “Shop the Look” lets users click on individual products in photos so they can buy them or, if they aren’t for sale, see similar items that are for sale on the platform. Brands can…
January 31, 2017 at 5:36 pm
Pinterest recently announced a new feature that makes it easier for users to buy the items they see on the social network. “Shop the Look” lets users click on individual products in photos so they can buy them or, if they aren’t for sale, see similar items that are for sale on the platform. Brands can […]
January 23, 2017 at 2:43 pm
Total Retail’s seventh annual list of the leading female executives in retail features a who’s who in the industry. This year’s honorees were chosen based on a number of factors, including being in a top-level position within a retail organization, scope of responsibility within that position, career achievements, and involvement within the retail industry. This week we feature Rebecca Minkoff, co-founder and creative director, Rebecca Minkoff.
January 16, 2017 at 7:58 am
Social media is the world’s biggest, fastest and most honest focus group. Customers, prospects and naysayers alike are sharing their opinions and experiences surrounding your brand — and the reviews are impactful. According to Nielsen, 83 percent of people trust or somewhat trust recommendations from family and friends, and 66 percent trust opinions posted online,…
