Social Commerce
February 9, 2017 at 10:38 am
Pinterest recently announced a new feature that makes it easier for users to buy the items they see on the social network. “Shop the Look” lets users click on individual products in photos so they can buy them or, if they aren’t for sale, see similar items that are for sale on the platform. Brands can…
January 31, 2017 at 5:36 pm
Pinterest recently announced a new feature that makes it easier for users to buy the items they see on the social network. “Shop the Look” lets users click on individual products in photos so they can buy them or, if they aren’t for sale, see similar items that are for sale on the platform. Brands can […]
January 23, 2017 at 2:43 pm
Total Retail’s seventh annual list of the leading female executives in retail features a who’s who in the industry. This year’s honorees were chosen based on a number of factors, including being in a top-level position within a retail organization, scope of responsibility within that position, career achievements, and involvement within the retail industry. This week we feature Rebecca Minkoff, co-founder and creative director, Rebecca Minkoff.
January 16, 2017 at 7:58 am
Social media is the world’s biggest, fastest and most honest focus group. Customers, prospects and naysayers alike are sharing their opinions and experiences surrounding your brand — and the reviews are impactful. According to Nielsen, 83 percent of people trust or somewhat trust recommendations from family and friends, and 66 percent trust opinions posted online,…
December 28, 2016 at 9:37 am
The owner of Snapchat, Snap Inc., has acquired Israeli augmented reality (AR) start-up Cimagine Media for a reported $30 to $40 million, according to CNBC. Retailers should be intrigued by this acquisition because Cimagine Media makes software that allows businesses or consumers to visualize what an item might look like in their environment. Snapchat already…
October 24, 2016 at 9:34 am
The new retail economy, spurred by a digital revolution that has put the power in the hands of consumers, has created an ever-widening
October 4, 2016 at 10:18 am
Facebook debuted Marketplace within its mobile app, a tool that lets users browse a relevancy-sorted feed of things to buy from people who live nearby. Users can also list items they have for sale. Marketplace is integrated with Facebook Messenger, so prices and meet-up spots can easily be determined. Marketplace launched on Monday in the…
September 21, 2016 at 12:26 pm
Facebook is making a new play for retailers. Yesterday, Facebook debuted a system titled "dynamic ads for retail" that will use personalization and location data to allow merchants to only serve promos of products that are actually available at a chain brand's location. Adweek reports retailers currently testing the new program are Argos, Macy's, Target…
September 13, 2016 at 12:25 pm
Facebook announced yesterday that its Messenger bots can now accept payments natively without sending users to an external website. The credit card info people already have stored in Facebook or Messenger can be used to instantly make purchases in bots that are part of the new closed beta the developers can apply for. Total Retail's…
June 29, 2016 at 11:28 am
Pinterest on Tuesday unveiled new features to facilitate shopping on the social network, as the platform pushes to become an e-commerce hub. One of the most notable changes to the platform is the addition of a virtual shopping bag. When "pinners" are browsing the site, they can add items to their virtual shopping bag and…
