Social Commerce
December 4, 2017 at 12:18 pm
Recent research shows that millennials and Gen Zers are turning more and more to "social shopping" over traditional retail experiences. As a result, brick-and-mortar retailers are in a frenzy as they're being forced to rethink their marketing strategies going into the biggest shopping season of the year. When we refer to “social shopping,” we’re talking…
October 17, 2017 at 10:31 am
When it comes to communicating Kate Spade's brand's voice, content is king. This was a key takeaway during a presentation by Mary Renner Beech, executive vice president and chief marketing officer of Kate Spade & Company, at Luxury Interactive in New York City yesterday. "Clarity of brand voice still wins; we believe this very strongly at…
October 11, 2017 at 5:37 pm
The Estée Lauder Companies has a new senior vice president and chief information officer. The company recently named Michael Smith to the role. He reports to Estée Lauder Executive Vice President and Chief Financial Officer Tracey Travis. Smith brings a mix of IT, commercial and functional experience to this leadership role. Using his experience, Smith…
October 9, 2017 at 5:54 pm
Today’s consumers are extremely social and visual shoppers. Separately, these two factors provide small retailers with numerous marketing questions to address. Together, however, social and visual advertising go hand in hand. The rise of always-on technology has given way to the savvy social shopper, with 85 percent of consumers using visual content as the ultimate…
October 5, 2017 at 1:57 pm
E-commerce platform Shopify is changing the game for retailers to sell on social media. TechCrunch reports Shopify is opening up its Instagram integration to thousands of its merchants leading up to the holiday season. The platform expansion adds yet another sales channel to Shopify sellers, joining Facebook, Messenger and others. The shoppable social feed has been…
August 31, 2017 at 9:48 am
Social media is becoming an increasingly important part of retailers’ digital strategies. Facebook reported to have 1.32 billion daily active users in June of this year. Additionally, Instagram has 700 million active monthly users on its platform. With this kind of reach, it’s a no-brainer for brands and retailers to showcase their products on social…
August 21, 2017 at 10:59 am
The explosion of social media goes hand in hand with the iPhone revolution. The average U.S. consumer spends about five hours a day on mobile devices, and about a third of that time is specifically dedicated to social media. Let that sink in for a minute. People want to create, share and consume social media…
July 17, 2017 at 8:45 am
In the past, you and I would shop for our wardrobe at a local mall by visiting department stores such as Macy’s and other retailers like bebe, The Limited, Banana Republic and such. It’s safe to say that technology has changed all of that. However, this shouldn’t be news to anyone. It’s happened before. Let’s…
March 8, 2017 at 10:49 am
New technologies powered by “always on” Wi-Fi connections, social networking platforms and the Internet of Things have given consumers the power to dictate the terms of their relationships with retailers. Their behaviors, preferences and, most importantly, shopping habits are changing rapidly as they access a seemingly ever-expanding array of channels to connect with their peers,…
February 10, 2017 at 9:23 am
The days of selling housewares to friends and neighbors from the living room via catalog ordering forms or trekking door-to-door with a suitcase full of products have all but disappeared. In a world in which smartphones are a natural extension of our hands and human connection is measured by followers on social media, a Facebook…
