Social Commerce
February 15, 2019 at 10:05 am
The holiday season is the busiest time of year for retailers, when amidst all the festivities and cheer, consumers are spending big. In 2018, the National Retail Federation forecast consumers would spend an average of $1,007 on decorations, candy, gifts, and more. However, the end of the year is also a critical time for retailers because…
January 31, 2019 at 2:20 pm
From our work with companies across the retail spectrum — from U.K. grocery to U.S. apparel — we witness the ongoing transformations taking place. Here are our perspectives on what 2019 might have in store, and some key questions to ask when evaluating existing and new retail strategies. Social Commerce Boom Increased usage of Facebook,…
January 14, 2019 at 8:05 am
Eager to know what 2019 holds for the world of e-commerce? Here are five key e-commerce trends that promise to fuel retailers worldwide in the coming year, including the continuous rise of machine learning to a more sophisticated focus on the omnichannel customer experience, selling on social media and more. 1. Machine Learning Changes Everything…
December 10, 2018 at 2:30 pm
Social media allows brands to reach consumers at scale, on platforms they’re accessing and interacting with dozens of times per day.
November 13, 2018 at 11:15 am
Social media is, by nature, interactive. Millions of users scroll their personal feeds every day, liking and commenting on their favorite posts while discovering new products, brands and services along the way. Most retailers maintain a social media presence, but their social media accounts are largely used for marketing purposes or customer service. While consumers…
October 23, 2018 at 11:43 am
This interactive webinar will address the e-commerce trends that figure to have the biggest impact on retailers’ businesses in 2019.
September 27, 2018 at 2:36 pm
Snap Inc. announced a partnership with Amazon.com earlier this week that will enable users to point their smartphone cameras at any object and instantly see how much that object is selling for on Amazon. When Snapchat users scan an object or barcode with their cameras, a window pops up within the app showing that and similar…
September 19, 2018 at 5:49 pm
This week, Instagram announced the roll out of a shoppable video feature, allowing its audience to shop directly from Instagram Stories. MarketWatch reports the shoppable videos enable retailers to add shopping “stickers” to the images that users can then click on if they wish to learn more about the product or the merchandise. In addition,…
September 5, 2018 at 11:16 am
More than 12,000 retail stores are expected to close in 2018, up from around 9,000 in 2017, according to commercial real estate firm Cushman & Wakefield. While physical retail is absolutely undergoing a seismic transformation, it’s not necessarily the apocalypse that headlines have made it out to be. In fact, a slew of digital-first brands,…
May 25, 2018 at 10:17 am
On average, people use social media worldwide for 135 minutes every day, up from 126 minutes in 2016. This presents a huge opportunity for retailers to reach consumers on the platforms where they already spend more than two hours per day. However, not all retailers are successfully using these channels. In the final installment of…
