Social Commerce
April 24, 2019 at 11:20 am
There aren’t many conversations I have where I’m not asked a variation of this question: “What’s the future of social commerce look like?” Before I even answer, though, I level-set on what social commerce means. The term “social commerce,” it seems, has become shorthand for “making an Instagram feed shoppable.” And so I spend a…
March 29, 2019 at 10:18 am
In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss Instagram's announcement that it will now offer in-app checkout for retailers’ and brands’ products. The feature is currently in beta, with just 20 retailers and brands testing the checkout process. Instagram checkout removes friction in the purchasing process, reducing the number of…
March 19, 2019 at 1:27 pm
Facebook’s Instagram photo-sharing app has become a hotspot for brands, and a hotspot for consumers who want a digital window shopping experience. Today, Instagram sweetened the deal by adding a checkout feature to the app so users can buy stuff they see in their feed without ever having to leave Instagram. And Instagram will be able…
March 15, 2019 at 11:41 am
Instagram is today's modern catalog. You find your favorite brands presenting themselves with beautiful imagery or behind-the-scenes video clips that take you on a journey. This catalog also presents new brands that find you with more relevant information than their print predecessor ever could. But the thing that makes this experience more powerful than a…
February 21, 2019 at 2:26 pm
Tennis superstar and businesswoman Serena Williams is joining the board of directors of Silicon Valley-based social commerce platform Poshmark, the company announced Wednesday. “Poshmark is disrupting retail by making shopping and selling social again, and I love working with a company that gives anyone an opportunity to become an entrepreneur,” Williams said in a press release…
February 15, 2019 at 10:05 am
The holiday season is the busiest time of year for retailers, when amidst all the festivities and cheer, consumers are spending big. In 2018, the National Retail Federation forecast consumers would spend an average of $1,007 on decorations, candy, gifts, and more. However, the end of the year is also a critical time for retailers because…
January 31, 2019 at 2:20 pm
From our work with companies across the retail spectrum — from U.K. grocery to U.S. apparel — we witness the ongoing transformations taking place. Here are our perspectives on what 2019 might have in store, and some key questions to ask when evaluating existing and new retail strategies. Social Commerce Boom Increased usage of Facebook,…
January 14, 2019 at 8:05 am
Eager to know what 2019 holds for the world of e-commerce? Here are five key e-commerce trends that promise to fuel retailers worldwide in the coming year, including the continuous rise of machine learning to a more sophisticated focus on the omnichannel customer experience, selling on social media and more. 1. Machine Learning Changes Everything…
December 10, 2018 at 2:30 pm
Social media allows brands to reach consumers at scale, on platforms they’re accessing and interacting with dozens of times per day.
November 13, 2018 at 11:15 am
Social media is, by nature, interactive. Millions of users scroll their personal feeds every day, liking and commenting on their favorite posts while discovering new products, brands and services along the way. Most retailers maintain a social media presence, but their social media accounts are largely used for marketing purposes or customer service. While consumers…
