Social Commerce
June 26, 2019 at 11:13 am
In March, Instagram publicly announced a new e-commerce feature. Rather than tagging items in posts and redirecting interested parties to an online shop, “Checkout on Instagram” enables brands to sell products to users directly inside the app. The promise is that companies can minimize any extra steps in the transaction process, and therefore decrease the likelihood…
June 18, 2019 at 11:42 am
Today, social media can make or break a brand. With the ability to instantly reach and engage thousands of new and existing customers, social media remains a key component for brands looking to build awareness, drive sales, and generate loyalty. With the launch of Checkout on Instagram, social commerce just got a big boost. The…
June 6, 2019 at 5:05 pm
Amazon.com launched an artificial intelligence-powered shopping feature in its app called StyleSnap at the re: MARS 2019 conference in Las Vegas yesterday. The tool enables users to upload a photo or screenshot of a particular fashion look they admire from pictures on magazines, websites or social media posts, and then get similar product recommendations from Amazon's apparel…
May 10, 2019 at 2:14 pm
Sears unveiled a new logo earlier this month on its social media channels, and it's generating mixed reviews from consumers. In addition to the logo, Sears debuted a new slogan as well: "making moments matter." The new slogan was featured in a video the company published on Facebook in late April. Sears said the new logo was…
May 10, 2019 at 10:44 am
Instagram now has over 1 billion active users, 500 million of whom are daily active users. Social media is constantly shifting and evolving, and it can be challenging for retailers to stay on top of the trends. A recent report by Forrester states that Instagram users engage with brands 10 times more than they do…
April 24, 2019 at 11:20 am
There aren’t many conversations I have where I’m not asked a variation of this question: “What’s the future of social commerce look like?” Before I even answer, though, I level-set on what social commerce means. The term “social commerce,” it seems, has become shorthand for “making an Instagram feed shoppable.” And so I spend a…
March 29, 2019 at 10:18 am
In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss Instagram's announcement that it will now offer in-app checkout for retailers’ and brands’ products. The feature is currently in beta, with just 20 retailers and brands testing the checkout process. Instagram checkout removes friction in the purchasing process, reducing the number of…
March 19, 2019 at 1:27 pm
Facebook’s Instagram photo-sharing app has become a hotspot for brands, and a hotspot for consumers who want a digital window shopping experience. Today, Instagram sweetened the deal by adding a checkout feature to the app so users can buy stuff they see in their feed without ever having to leave Instagram. And Instagram will be able…
March 15, 2019 at 11:41 am
Instagram is today's modern catalog. You find your favorite brands presenting themselves with beautiful imagery or behind-the-scenes video clips that take you on a journey. This catalog also presents new brands that find you with more relevant information than their print predecessor ever could. But the thing that makes this experience more powerful than a…
February 21, 2019 at 2:26 pm
Tennis superstar and businesswoman Serena Williams is joining the board of directors of Silicon Valley-based social commerce platform Poshmark, the company announced Wednesday. “Poshmark is disrupting retail by making shopping and selling social again, and I love working with a company that gives anyone an opportunity to become an entrepreneur,” Williams said in a press release…
