Social Commerce
August 12, 2019 at 10:06 am
Shoppable ads are just one part of the social media retail zeitgeist. The future of social shopping could give buyers more power. Instead of passively feeding data into an algorithm that decides what comes up in a social media display, consumers are seeing more options to make this kind of shopping truly personal through apps from startups that focus on social capital, loyalty programs and networking.
August 6, 2019 at 12:30 pm
Almost every social media platform has its own form of advertising, and not all of it is currently shoppable. However, the social shopping trend demands widespread shoppable ad functionality. Therefore, it’s imperative for e-commerce marketing leaders to become familiar with at least the heavy hitters in the shoppable ads game:
July 30, 2019 at 9:56 am
Social shopping has taken off thanks to millennials and Generation Z’s preference for using their mobile devices for everything. Mobile e-commerce is booming, and being able to shop directly through social media-based ads is no exception. Social media is the most relevant advertising channel for 50 percent of Gen Z and 42 percent of millennial…
July 1, 2019 at 12:15 pm
While attending the IRCE at RetailX conference in Chicago, Total Retail's Joe Keenan sat down for an interview with Amy Vener, head of retail strategy at Pinterest. Vener discusses how Pinterest is enhancing its platform for retailers, bringing consumers through the entire purchase journey, from inspiration and ideas to research and purchase. Furthermore, Vener touches on…
June 26, 2019 at 11:13 am
In March, Instagram publicly announced a new e-commerce feature. Rather than tagging items in posts and redirecting interested parties to an online shop, “Checkout on Instagram” enables brands to sell products to users directly inside the app. The promise is that companies can minimize any extra steps in the transaction process, and therefore decrease the likelihood…
June 18, 2019 at 11:42 am
Today, social media can make or break a brand. With the ability to instantly reach and engage thousands of new and existing customers, social media remains a key component for brands looking to build awareness, drive sales, and generate loyalty. With the launch of Checkout on Instagram, social commerce just got a big boost. The…
June 6, 2019 at 5:05 pm
Amazon.com launched an artificial intelligence-powered shopping feature in its app called StyleSnap at the re: MARS 2019 conference in Las Vegas yesterday. The tool enables users to upload a photo or screenshot of a particular fashion look they admire from pictures on magazines, websites or social media posts, and then get similar product recommendations from Amazon's apparel…
May 10, 2019 at 2:14 pm
Sears unveiled a new logo earlier this month on its social media channels, and it's generating mixed reviews from consumers. In addition to the logo, Sears debuted a new slogan as well: "making moments matter." The new slogan was featured in a video the company published on Facebook in late April. Sears said the new logo was…
May 10, 2019 at 10:44 am
Instagram now has over 1 billion active users, 500 million of whom are daily active users. Social media is constantly shifting and evolving, and it can be challenging for retailers to stay on top of the trends. A recent report by Forrester states that Instagram users engage with brands 10 times more than they do…
April 24, 2019 at 11:20 am
There aren’t many conversations I have where I’m not asked a variation of this question: “What’s the future of social commerce look like?” Before I even answer, though, I level-set on what social commerce means. The term “social commerce,” it seems, has become shorthand for “making an Instagram feed shoppable.” And so I spend a…
