Social Commerce
In episode 241 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jessica Herrin, CEO and founder of Stella & Dot, a family of brands of fashion, accessories and skincare. Listen in as Herrin discusses managing during the COVID-19 crisis, how Stella & Dot is adjusting to this new normal, and how she is motivating herโฆ
Consumers today have more choices than ever before when it comes to the items that curate their life, which can often rely on the latest trends or fashion statements. When it comes to keeping up with timely demands, retailers often struggle to keep their shelves stocked with the latest trending item at any given time.โฆ
Between increasing competition and decreasing attention spans, standing out as a retailer โ be it online or offline โ proves more and more challenging. Below are nine e-commerce and social media trends that Loomly has identified, which come with significant opportunities for digital and physical stores to differentiate themselves and seduce shoppers: 1. Planning Contentโฆ
In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss the forecast for social media in 2020, with a specific focus on the trends that will have the biggest impact on retail businesses. Earlier this week, Total Retail published an article by Yuval Ben-Itzhak, CEO of AI-powered social media and digitalโฆ
Social media is already transforming retail, and the pace of that transformation is likely to accelerate in 2020. Retailers that embrace social media and are willing to take calculated risks are the ones most likely to benefit from this transformation. At Socialbakers we get to see what some of the most innovative social media marketersโฆ
Thereโs little doubt that online shopping is on the rise. Itโs convenient, there's unlimited choice, and consumers find it easier than ever before to find a bargain. In fact, in 2018 global online sales increased 18 percent, reaching almost $3 trillion. By 2024, the total transaction value of remote payments for digital and physical goodsโฆ
Do you truly enjoy shopping? In my experience, fewer than half the people I ask answer this question with a โyes.โ Contrast this to how it feels to have made a truly meaningful purchase. The kind of purchase that feels personal and special, whether youโre buying it for yourself or as a gift for someoneโฆ
b8ta, the experiential retailer and pioneer of retail as a service (RaaS), is launching a new community-driven fashion and lifestyle retail concept focused on discovery and meaningful engagement. The store, called Forum, is opening in Los Angeles on Nov. 15, and will connect the modern consumer with forward-thinking brands that prioritize quality, design and sustainability.โฆ
Itโs safe to say that in todayโs consumer landscape, customers donโt only look at one form of marketing when making a purchasing decision. They amalgamate a number of factors such as advertising, word-of-mouth, sponsorships, brand, and social proof, the latter possibly the most important of the bunch. Social proofs such as reviews, social likes, โtrustedโฆ
While retailers are doing plenty of creative things with organic (i.e., free) Instagram Stories already, on the paid side, Stories ads have officially taken off in a material way for the first time since their 2017 release. The Instagram business page about Stories ads states: โ โฆ of the 500 million accounts using Instagram Stories,โฆ