Social Commerce

During the September Women in Retail and Total Retail Virtual Exchange, Chris Lindland, CEO of Betabrand, an online women's clothing company, was interviewed by Kate Talbot, founder of Kate Talbot Marketing, as well as senior contributor to Forbes. The two discussed everything from Betabrand's innovative product designs to how retailers (including Betabrand) can learn from the…

Picture this: You're in the supermarket in your neighborhood queuing to pay and see some delicious and totally irresistible chocolates that you didn't even think about buying, but that now are something that has become essential. That is what in marketing is called "impulsive buying" and, for example in the case of supermarkets, it's their…

Online sales in the United States have surged in recent months. As such, today’s acceleration of e-commerce amplifies the need for retailers to connect with consumers earlier in the shopping journey, fueling customer acquisition and fostering brand loyalty. This is especially important as we enter what consumers might consider the most meaningful holiday season of…

Facebook and Instagram have launched a new Shop feature, allowing consumers to make purchases directly on businesses' Facebook pages or Instagram profiles, reports TechCrunch. The social network's (Facebook own Instagram) new tools go further than its previous support of e-commerce, enabling businesses to create a full-fledged Facebook Shop. The release of the new feature is a…

What’s the next big trend on social media? For retailers, the answer has huge implications for marketing strategies, ad spend, brand awareness and growth. Based on our latest social media data, there are three big trends that every retailer should consider as they plan their strategies. They include the surging popularity of Instagram Stories, the…

The world is adjusting to life in self-isolation, with many people working from home and stores shutting their doors. Brick-and-mortar stores are no longer an option for many retailers, with over 15,000 shops in the U.S. are estimated to close this year due to COVID-19. As the commerce industry acclimates to this new normal, those…

In episode 241 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jessica Herrin, CEO and founder of Stella & Dot, a family of brands of fashion, accessories and skincare. Listen in as Herrin discusses managing during the COVID-19 crisis, how Stella & Dot is adjusting to this new normal, and how she is motivating her…

Consumers today have more choices than ever before when it comes to the items that curate their life, which can often rely on the latest trends or fashion statements. When it comes to keeping up with timely demands, retailers often struggle to keep their shelves stocked with the latest trending item at any given time.…

Between increasing competition and decreasing attention spans, standing out as a retailer — be it online or offline — proves more and more challenging. Below are nine e-commerce and social media trends that Loomly has identified, which come with significant opportunities for digital and physical stores to differentiate themselves and seduce shoppers: 1. Planning Content…

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss the forecast for social media in 2020, with a specific focus on the trends that will have the biggest impact on retail businesses. Earlier this week, Total Retail published an article by Yuval Ben-Itzhak, CEO of AI-powered social media and digital…