Social Commerce

The evolution of social media from a personal connection platform to a robust marketplace has unlocked new opportunities for retailers to engage with their customers and boost business growth. This past holiday season, social media’s power to influence purchase decisions was on the rise, according to Sprout Social data. The survey of more than 2,000…

The retail landscape is undergoing a monumental transformation, driven by rapid advancements in technology and shifting consumer expectations. At the center of this change lies the integration of omnichannel strategies and the explosive influence of social media in driving sales. To stay relevant and thrive, retailers must embrace these shifts and deliver seamless, personalized and…

The holiday shopping season is well underway. While U.S. retail giants such as Walmart, Target, and Best Buy leaned into their annual October sales rollout, foreign competitors like Shein have taken a different, more innovative, route by using video commerce to engage directly with U.S. consumers, leading to increased conversion. TikTok is also making waves…

Qurate Retail Group, the parent company of QVC and HSN, among other brands, will rebrand as QVC Group as it shifts focus to social media and livestreaming. The company plans on changing its name in the first quarter of 2025 to strengthen the equity of its flagship brand. The move will also mark the transition…

During a keynote presentation at Total Retail Tech 2024, Sucharita Kodali, vice president and principal analyst at Forrester, shared an analysis of industry data and consumer insights. SoLoMo, or social, local and mobile, has been a term used by retail marketers for years. In this video clip from her session, Kodali provides a gauge on…

In the competitive world of social commerce, TikTok has emerged as a leader by perfecting the art of a seamless in-app purchasing experience. As platforms like YouTube and Pinterest race to replicate this success, their ability to enable users to discover, engage with, and purchase products directly within content will be the deciding factor in…

In a tough economic landscape and presidential election year, it’s important to know the right strategies to win the holidays amid these challenges. After all, in times of uncertainty, people are less apt to spend their hard-earned dollars. With the holiday season approaching, this might be worrying for some marketers and retailers. Not only for…

E-commerce marketing company Omnisend surveyed 1,000 U.S. citizens and found that since TikTok Shop’s launch in the U.S. last September, 33 percent of Americans have already made a purchase on the platform. This meteoric rise can largely be attributed to Gen Z, as 56 percent of Zoomer respondents have shopped via TikTok Shop in the…

During this moment of uncertainty in the world of social commerce, marketers need a backup plan for the potential end of TikTok in the United States. Regardless of whether it goes away entirely or gets bought, the platform will likely undergo changes that impact the creator economy and, in turn, brands. The short-form video social…

Beauty brand e.l.f. has expanded its partnership with virtual world and gaming platform Roblox to include real-world commerce, reports PYMNTS. In the new virtual kiosk within the e.l.f. Up! experience on Roblox, which is powered by Walmart, U.S. visitors can buy a Roblox-exclusive limited-edition physical product — a hoodie — as well as a selection…