SMS

Short codes have been around for a long time because they continue to be a trusted, convenient and effective way for consumers to interact with businesses. Retailers provide a five- or six-digit short code in their advertising, and all consumers must do is send a text message to that number to opt in for alerts…

Texting has taken the retail world by storm, with 37 percent of U.S. retailers sending texts and emails to customers in-store, according to Retail Systems Research. In fact, 66 percent of people worldwide use texting to engage with their favorite brands. If you're texting customers, you’ve made an excellent step toward offering more convenient, personalized…

Over a decade ago, the mobile phone revolutionized e-commerce and shaped the importance of mobile-first shopping experiences, data collection, and trust. With consumers now expecting personalization from brands, retailers are racing to deliver one-to-one experiences to grab their attention and loyalty. Here are three ways retailers can harness the power of AI to transform the…

2023 was another record-setting year for e-commerce sales and the growth is expected to continue in 2024. How companies achieve their growth will depend on how effective they are with engaging their audience via different channels and subsequently maximizing the return on investment of those channels. In all of this, one thing remains consistent year…

The 2024 State of Business Texting Report created by Text Request uncovers key insights and strategies for a wide range of industries using text messaging, including retail. The report covers benefits, challenges and opportunities associated with business texting. Let’s dive into the main takeaways for retail businesses. How Does Texting Benefit Retail Businesses? Retail businesses…

One of the most lucrative holiday shopping times of the year is almost upon us, and retailers must be ready to capitalize on it. Text messages can play an integral role in the success of the Valentine’s Day shopping season if retailers plan ahead and utilize a strategy that can both boost sales and increase…

With Black Friday and Cyber Monday behind us, it’s a good time to assess how different marketing channels performed through another record-setting BFCM shopping period and what this can tell us about consumers’ shopping habits in 2024. Looking at Omnisend’s recently released BFCM marketing report, which analyzed over 2.5 billion marketing emails, 29 million SMS,…

The retail spending outlook for holiday 2023 is bright, as researchers are predicting it to increase 4.5 percent to a whopping $1.3 trillion in the weeks soon upon us. Yet if we’ve learned anything these past few years, it’s that no holiday season for retailers is ever the same. This might be the year to…

When it comes to maximizing holiday sales from your email and SMS marketing programs, discovering the nuances of the season can help brands squeeze as much eggnog out of … whatever eggnog comes out of. With all of the data out there, uncovering the lesser-known can feel overwhelming to downright impossible. Here are four nuanced…

April marked 50 years since the first mobile phone call. Since then, mobile devices have matured to become the remote control for our lives, our primary point of digital interaction. Most desktop activity has moved to mobile, providing consumers the ability to instantaneously search the web, shop for goods and services, track online orders, find…