Site Search

Etsy announced it has acquired a startup called Blackbird Technologies, which developed algorithms for natural language processing, image recognition and analytics — similar to those used by Amazon.com and Google for product and other searches — and then “democratized” them to be used by any company of any size. At Etsy, the tech will be used to improve its…

Join ChannelAdvisor for this webinar and learn how to make the most of the many retail opportunities Google has to offer.

February is here and that means Cupid is on everyone’s mind. Unlike other holidays for which consumers shop months in advance, the sudden two-week period leading up to Valentine’s Day causes a gift and flower frenzy. In fact, according to the National Retail Federation (NRF), Valentine’s Day is the fourth largest spending holiday, following winter holidays,…

The power of search extends beyond Google, Bing, Yahoo and other search engines to your website. Site-side search is a critical component in online retailers’ efforts to reduce abandonments, provide a better shopper experience and improve conversion rates. In a Total Retail webinar last week, Kevin Lee, founder and CEO of Didit, a digital agency…

How B2B companies can optimize e-commerce sales through B2C tactics like: cross- and up-selling, subscription commerce, and more.

Hear from two expert speakers on best practices for implementing site search into the online shopping experience.

When a consumer searches for a product a retailer doesn’t carry, how should the retailer respond? A recent federal appellate court opinion suggested that Amazon.com gave the wrong answers to consumers searching for a watch brand that it didn’t carry. Multi Time Machine makes high-end military-style watches under brand names including “MTM Special Ops.” MTM…

You've probably heard this one before: When you're trying to get a visitor to your site, you should be screaming for attention. While they're on your site, you should quietly let them shop. The shouting stops at the entrance. Nobody wants a bazaar while browsing. At least, in theory, nobody wants a bazaar.

The search bar is commonly overlooked by website designers, retailers and marketers. This is troubling considering that it's often the first thing that visitors go to, especially if they have a specific item in mind. Therefore, it's extremely important that your search function makes a good first impression.

Our marketing experts will discuss key online and offline merchandising best practices and strategies.