Site Search

Now, more than ever, retailers are realizing that search functionality is a critical component to success with an e-commerce website. In the recent 2018 Internet Retailer KPIs & Site Search Survey, 103 e-commerce companies were asked how their organization’s search functions impact their key performance indicators (KPIs). The report highlights that although retailers are starting…

In today’s time-starved world, retailers and brands are just one of the many industries competing for consumers’ attention on a daily basis. And as more and more shoppers experience increased time constraints throughout their day, the ways they search for items they need to buy online in that instant will become increasingly specific, in much…

Shoppers everywhere are scrambling to make all of their holiday purchases. Is your e-commerce site prepared for the shoppers? Americans spent nearly $400B online in 2016, driving over 40 percent of all retail sales growth. That trend figures to continue. Here are 10 tips to get your website ready for the holiday season: Refresh your…

Retailers invest massive amounts of money and effort to attract shoppers to their websites, but underinvest in the search functionality on their sites. Improving site search offers incredible return on investment, both to delight customers and to increase revenue. According to eConsultancy, nearly a third of visitors to retail sites use the search box. Some…

Retailers invest massive amounts of money and effort to attract shoppers to their websites, but underinvest in the search functionality on their sites. Improving site search offers incredible return on investment, both to delight customers and to increase revenue. According to eConsultancy, nearly a third of visitors to retail sites use the search box. Some […]

As e-commerce grows, companies are being challenged to be seen in the saturated market while holding the attention of potential customers. With studies showing an average attention span of eight seconds, retailers must find a way to break through the noise. By providing e-commerce merchants with shoppable search results through video, the future of the…

Today’s e-commerce landscape is filled with obstacles for retailers. There's a growing tendency for consumers to ignore static content, which is driven by the sheer quantity of marketing messages they're exposed to on a daily basis. If you're trying to reach a prospective customer through advertising, you need to be in the top .01 percent…

Online merchandising (i.e., the art of displaying products or offers on a website with the goal of increasing sales) is an important part of any brand’s overall e-commerce strategy. Presenting products in an organized yet visually appealing way will entice site visitors to click on products, increasing the likelihood of a sale. However, merchandising teams…

Godiva, the premier maker and retailer of fine Belgian chocolates, has leveraged a recent site redesign and the implementation of a unified engagement platform to change the fortunes of its e-commerce business … and it was none too soon. As little as two years ago, the company was seriously considering shutting down its e-commerce site.…

Godiva, the premier maker and retailer of fine Belgian chocolates, has leveraged a recent site redesign and the implementation of a unified engagement platform to change the fortunes of its e-commerce business … and it was none too soon. As little as two years ago, the company was seriously considering shutting down its e-commerce site. […]