Site Search

Imagine this scenario: After scouring a secondhand shop for what seems like an eternity, you finally find the perfect pair of brand-name jeans with tags still on them for only $20. For some shoppers, the thrill of discovering a hidden gem in a thrift store is more rewarding than a fast-fashion find — and not…

Having excellent site search is like breathing: it should be totally fluid without a second thought. The moment there's a hitch, however, you’ll know immediately. People don’t remember or even think about how well a brand’s site search is working. They’re already reviewing the search results to find what they were looking for. But bad…

Adding an effective search function to your e-commerce website isn't a routine "check it off" task — it's absolutely critical to your success. Online shoppers who use a search function are 1.8 times more likely to convert into a purchase, and 42 percent of those online shoppers begin their site visit by going to the…

Here are the 6 questions you should ask yourself when evaluating which search vendor and solution is the right one for you

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Brian McGlynn, general manager of e-commerce at Coveo, an artificial intelligence (AI) relevance platform that powers e-commerce experiences for search, navigation, recommendations, and personalization. McGlynn discusses his professional background that led to his current role, an overview of Coveo's business offerings, and what…

Consumer behaviors are constantly changing, and marketers face immense challenges trying to figure out what shoppers need and want. Layer in the unprecedented consumer behavior that has occurred over the last two years and the task becomes even more daunting. However, retailers can’t ignore embracing technology that creates personalized online experiences. Those that don’t evolve…

Search engine optimization (SEO) has transformed the marketing world. More and more companies are allocating their marketing budget toward SEO practices (10 percent to 25 percent, according to a study conducted by MarketingSherpa, Magento and eBay). They’re spending even more on brand awareness, brand building and pay per click (PPC). After all, an optimized website for…

Customers have high expectations for online shopping. Not only do online retailers need to imitate the experience of in-store shopping, they also need to make online shopping worthwhile to their customers. For consumers, online shopping can be risky. Is the ordered product what they were expecting? How soon do they need the product? Will it…

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Ryan Wilson, head of retail at Adeptmind, a leading artificial intelligence-based e-commerce product discovery company. Listen in as Wilson discusses his career experience, Adeptmind's offerings for retailers, and how his team helps companies optimize their site search experience. He shares why there's a…

Last year has undoubtedly changed the way consumers shop and think about shopping. Shoppers worldwide clicked “purchase” from the comfort and safety of their homes — and many for the first time. Consumers’ priorities shifted, as they experienced digital fatigue and looked for a fast, convenient and easy way to shop online. More specifically, they…