Site Search
March 21, 2023 at 12:26 pm
The economic downturn is dramatically impacting consumer budgets, making shoppers think twice about their spending. This puts pressure on e-commerce merchants to adapt their online shopping experiences to maximize profitable conversions. Meeting this challenge requires a focus on five key areas: 1. Enhance e-commerce site search with dynamic ranking and merchandising. With every cent counting…
March 7, 2023 at 10:17 am
Relevance has historically underpinned much of e-commerce search and product discovery strategy. The saying goes, “Reach the right people in the right place at the right time,” and relevance is typically believed to be at the foundation of that objective, guiding retailers and brands as they aim to surface the right product in the right…
August 16, 2022 at 9:06 pm
As consumers return to in-person shopping, businesses everywhere are moving quickly to include the best parts of physical retail in the online customer journey. But retailers looking to take features from brick-and-mortar shopping and port them over to the online experience are thinking about it in the wrong way. Success in this new age of…
August 3, 2022 at 5:51 pm
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Jay Hinman, vice president of marketing at Lily AI, the product attribution management platform for e-commerce retailers. Listen in as Hinman discusses Lily AI's technology solutions for retailers (0:58), his professional background in marketing (2:24), and the challenges that retailers face in delivering great…
July 28, 2022 at 8:45 pm
A myriad of factors can contribute to an online shopper receiving a poor site search result. This can be true even if the retailer’s product catalog includes what the shopper wants. The most common issue leading to poor site search results — and subsequently poor customer experiences — is limited product attributes (e.g., size, color,…
July 27, 2022 at 8:15 pm
Let’s say you go to your favorite fashion and apparel website and type your usual search term for whichever specific item you’re looking for in the search bar. What do you typically find? Are the results relevant? Or are they a swing and a miss? More often than not, shoppers are having trouble finding exactly…
July 21, 2022 at 5:07 pm
In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss how artificial intelligence (AI) and machine learning can improve consumers’ site search experiences. This topic is explored in Total Retail and Lily AI’s latest research report, "Searching for Higher On-Site Conversion Rates? Why AI and Predictive Intelligence is the Answer…
July 19, 2022
Why AI and Predictive Intelligence is the Answer Retailers Are Looking For
July 14, 2022 at 11:57 am
Unique items are intriguing to consumers, especially collectors of rare pieces. Individuality can be a great selling point for shoppers, but retailers often struggle with effectively merchandising one-of-a-kind products on an e-commerce website. Sideshow, a popular seller of collectible art figures and prints related to comic books, superhero films, literature and other hot topics in…
May 24, 2022 at 11:45 am
Are you ready to hear an uncomfortable truth? Today’s e-commerce search mechanisms are still firmly based on technical concepts developed over 20 years ago. They often leave consumers frustrated and unengaged, resulting in churn or missed sales opportunities. Facets and search bars are static mechanisms that reflect a technical search engine perspective. Recent personalization technology…
