Search Engine Optimization
October 21, 2015 at 11:01 am
Both content marketing and search engine optimization have evolved dramatically in recent years. A few years ago, the dominance of search as an acquisition channel and the relatively low cost of developing content made content farming a primary strategy. Virtually every business was busy producing mediocre content to cover a span of keywords and attain…
September 15, 2015 at 7:54 pm
In addition to knowing how to improve your search engine optimization, every retailer must know which SEO practices to avoid. Some previously popular SEO practices carry such significant penalties that they can damage your site’s search ranking for weeks, months or even years. Yet many retailers with outdated SEO knowledge continue to practice them. Much…
September 15, 2015 at 11:50 am
How B2B companies can optimize e-commerce sales through B2C tactics like: cross- and up-selling, subscription commerce, and more.
September 1, 2015 at 3:34 pm
Hear from two expert speakers on best practices for implementing site search into the online shopping experience.
July 31, 2015 at 3:36 pm
The primary purpose of off-site search engine optimization is creating high-value inbound links to your website. However, if the SEO team operates in a vacuum and concentrates solely on links, it will fail to capitalize on other, primarily brand-related, benefits of link building and, even worse, could take actions that undermine branding. For these reasons,…
July 29, 2015 at 3:20 pm
Every quarter, IgnitionOne checks in with the ongoing trends in digital marketing and publishes a report based on the data flowing through our platform. Frankly, the people who find this report most interesting are the investors and financial analysts who live and die by whether they should buy, sell or hold various stock. But for…
June 12, 2015 at 4:03 pm
Sometimes staring into the future of retail can look a bit like a sci-fi movie. From Rebecca Minkoff's interactive mirrors and dressing rooms to ThinFilm’s new smart tags that monitor the freshness of produce to Cubifiy’s in-home 3-D printer that can print shoes on demand, retailers and technology companies are striving to deliver customer experiences…
May 15, 2015 at 5:27 pm
Google’s mobile-friendly algorithm change served as a wake-up call last month for merchants who have yet to make their sites fully optimized for small screens. While it remains to be seen if Google's latest update will live up to its “Mobilegeddon” moniker, the change is already impacting the rankings for some retailers. Much of the…
April 15, 2015
If merchants needed any more evidence of the increasing importance of optimizing their sites for mobile commerce, Google is about to weigh in in a big way. Beginning April 21, Google is rolling out a "mobile friendly" update to its algorithm that the company says will have a "significant impact" on results for searches made on mobile devices. In an effort to give mobile users more useful search experiences, the new algorithm will give greater weight in its rankings to sites that are easy to navigate on mobile phones and tablets, such as those using responsive design principles.
October 28, 2014
Learn how the world’s best brands engage with consumers on a new level, extending conversations to get customers and influence revenue.
