Search Engine Optimization
January 15, 2016 at 10:28 am
In the tradition of New Year’s forecasting, but firmly grounded in many of the on-the-ground developments we've been observing at Objectwave, we're predicting that three key trends will affect e-marketing strategy in 2016. First, Google’s Penguin 3.0 will force a further rethink in best practices for search engine optimization. Second, the personalization trend will deepen.…
October 23, 2015 at 4:05 pm
This webinar is a how-to on creating native brand experiences for consumers at scale, in any language, all cultures, and every market.
October 21, 2015 at 11:01 am
Both content marketing and search engine optimization have evolved dramatically in recent years. A few years ago, the dominance of search as an acquisition channel and the relatively low cost of developing content made content farming a primary strategy. Virtually every business was busy producing mediocre content to cover a span of keywords and attain…
September 15, 2015 at 7:54 pm
In addition to knowing how to improve your search engine optimization, every retailer must know which SEO practices to avoid. Some previously popular SEO practices carry such significant penalties that they can damage your site’s search ranking for weeks, months or even years. Yet many retailers with outdated SEO knowledge continue to practice them. Much…
September 15, 2015 at 11:50 am
How B2B companies can optimize e-commerce sales through B2C tactics like: cross- and up-selling, subscription commerce, and more.
September 1, 2015 at 3:34 pm
Hear from two expert speakers on best practices for implementing site search into the online shopping experience.
July 31, 2015 at 3:36 pm
The primary purpose of off-site search engine optimization is creating high-value inbound links to your website. However, if the SEO team operates in a vacuum and concentrates solely on links, it will fail to capitalize on other, primarily brand-related, benefits of link building and, even worse, could take actions that undermine branding. For these reasons,…
July 29, 2015 at 3:20 pm
Every quarter, IgnitionOne checks in with the ongoing trends in digital marketing and publishes a report based on the data flowing through our platform. Frankly, the people who find this report most interesting are the investors and financial analysts who live and die by whether they should buy, sell or hold various stock. But for…
June 12, 2015 at 4:03 pm
Sometimes staring into the future of retail can look a bit like a sci-fi movie. From Rebecca Minkoff's interactive mirrors and dressing rooms to ThinFilm’s new smart tags that monitor the freshness of produce to Cubifiy’s in-home 3-D printer that can print shoes on demand, retailers and technology companies are striving to deliver customer experiences…
May 15, 2015 at 5:27 pm
Google’s mobile-friendly algorithm change served as a wake-up call last month for merchants who have yet to make their sites fully optimized for small screens. While it remains to be seen if Google's latest update will live up to its “Mobilegeddon” moniker, the change is already impacting the rankings for some retailers. Much of the…
