Search Engine Optimization
March 14, 2017 at 11:07 am
In the old days, you could drive traffic to your site just by cramming it full of keywords. Fortunately for today’s online users, it no longer works that way. The world of search engine optimization has gotten smarter. Google recently revealed that sites don’t lose PageRank because of their redirection methods. Now, sites have to…
October 20, 2016 at 9:59 am
Halloween may still be over a week away, but retailers already have the winter holiday shopping season on their minds. In fact, almost three-quarters of retailers believe the holiday season begins by Nov. 1. Much planning and preparation goes into making the sink-or-swim holiday season as profitable as possible for retailers. Consider that 19 percent…
September 29, 2016 at 11:52 am
This week, retail professionals gathered in Dallas for Shop.org, Retail’s Digital Summit. Attendees heard from retailers leading the way in this quickly evolving digital world. Presentations from J.C. Penney, True&Co, Rocksbox, Google, Facebook and many more brands covered topics ranging from omnichannel integration to mobile to reaching millennials. Here are a few key takeaways from the…
September 12, 2016 at 11:16 am
Today’s consumers have near-limitless options when it comes to researching and purchasing products. E-commerce giants like Amazon.com — equipped with a variety of products, ratings and reviews, and competitive shipping rates matched by few — have wide appeal for information-hungry consumers. However, smaller merchants shouldn’t give up hope. By leveraging user-generated content (UGC), including ratings…
August 29, 2016 at 8:49 am
It’s no secret that proper search engine optimization is a key factor in the success of an online retailer. Some online retailers view SEO as a requirement to drive traffic to a website’s blog or homepage, but that’s only part of the story. To increase your chances of converting a website visitor into a customer, every…
July 15, 2016 at 10:36 am
Join Total Retail and Bazaarvoice for a free interactive webinar to learn new techniques to ensure your brand is being found online.
July 1, 2016 at 12:06 pm
We’ll share a series of techniques that have proven to deliver double-digit search traffic improvements and increased conversions.
April 25, 2016 at 11:03 am
eBay sellers in the U.S. and in the U.K. say a glitch is scaring buyers away from their listings by incorrectly displaying higher costs in search results than what the seller is offering. The glitch affects listings that offer free shipping - eBay is displaying shipping costs on some of those listings instead of free…
January 15, 2016 at 10:28 am
In the tradition of New Year’s forecasting, but firmly grounded in many of the on-the-ground developments we've been observing at Objectwave, we're predicting that three key trends will affect e-marketing strategy in 2016. First, Google’s Penguin 3.0 will force a further rethink in best practices for search engine optimization. Second, the personalization trend will deepen.…
October 23, 2015 at 4:05 pm
This webinar is a how-to on creating native brand experiences for consumers at scale, in any language, all cultures, and every market.
