Search Engine Optimization

In a presentation yesterday at the NEMOA Spring Conference in Boston, Anastasia Kudrez, lead educator at Google, discussed how data and search have transformed the retail and e-commerce industry, as well as how marketers can best reach new audiences in 2018. It's All About Search  "Consumers and searchers are more curious, more demanding and more…

Now that we’re in the holiday season, brands and retailers need to ensure they maximize digital marketing strategies to help increase traditional brick-and-mortar sales. Research shows that sales via mobile devices are expected to reach $20.1 billion, a 45.2 percent growth, with mobile visits accounting for 49 percent of holiday brick-and-mortar store visits. What does…

Findings from a new report released by BrightEdge show that 57 percent of website traffic is mobile and has overtaken traditional desktop traffic. The research also determined that content is being presented to mobile and desktop users in completely different ways depending on the type of device being used. The report offers several strategies for delivering the best possible customer experience across mobile, tablet and desktop.

Think for a moment of the last time you shopped in a store. A real, physical store with shelves and thousands of products. If it was a grocery store, you probably grabbed a cart and went up and down the aisles grabbing things you needed from a mental list of stuff. If it was a…

Beacons quickly became the sexy, shiny object that retailers wanted to add to their marketing strategies. For the uninitiated, the devices are small, unobtrusive and can help brands collect customer data that's more accurate than traditional location tracking. So what’s the problem? The hype cycle for beacons has waned, with little return on the heavy…

Beacons quickly became the sexy, shiny object that retailers wanted to add to their marketing strategies. For the uninitiated, the devices are small, unobtrusive and can help brands collect customer data that’s more accurate than traditional location tracking. So what’s the problem? The hype cycle for beacons has waned, with little return on the heavy […]

An axiom of retail is that providing a great customer experience drives revenue growth. However, did you know that many of the things e-commerce websites should do to give customers a superior experience also will contribute to better search performance on Google? Online retail sites that have some of the best visibility in Google search…