Search Engine Optimization
June 19, 2020 at 9:51 am
COVID-19 is forcing brands to rethink their marketing spending, including their commitment to search. Looking ahead, they’ll need to consider all options as they return to data spending post-pandemic. One way to help them figure out what works best and decide where to allocate budgets is by taking a look at branded and unbranded search.…
June 18, 2020 at 8:02 pm
The coronavirus pandemic is changing both the way people search and what they’re searching for. And e-commerce SEO professionals must adapt their strategies accordingly, even as we inch out of the crisis. In early March, when the pandemic first hit, research by Searchmetrics identified search spikes for terms such as “freeze dried food” and “microphone”…
June 15, 2020 at 7:31 pm
Way back in 1995, Amazon.com made its first-ever customer sale. Within two short months, Amazon was generating $20,000 per week in the U.S. and countries around the world. Today, Amazon has become the go-to marketplace for more than 310 million customers, with over 54 percent of all product searches occurring on Amazon. In other words, Amazon…
January 28, 2020 at 10:06 am
Successful retailers know that retail is all about customer experience, whether online or in brick-and-mortar stores. Before consumers begin their buying journey, they first want to know what to expect before they engage. For example, it's typical for modern-day customers to read brand reviews, look at company Facebook pages, and browse photos on Google and…
October 31, 2019 at 9:52 am
With Google playing a big part in consumers online shopping research, here are four tips to help retailers maximize organic search performance and win seasonal traffic and conversions: 1. Keep holiday content fresh year-round. Some retailers make the mistake of removing their holiday pages from their site at the end of every shopping season. This…
August 16, 2019 at 10:52 am
Regardless of the growth and hype around online shopping, the fact is that most commerce still occurs in brick-and-mortar stores. Large retailers still have to put stores in local communities to give consumers a place to freely browse and experience products for themselves. Also, as we all know, people still crave the instant gratification of an…
August 15, 2019 at 11:58 am
With the growth of voice search and the media buzz surrounding it, it can be a challenge to separate the truth from the hype. All of the biggest brands have a hand in the market, and they all want you to use their voice search service, be it Alexa, Cortana, Siri, Bixby, or Google Assistant.…
August 8, 2019 at 12:00 pm
Join our expert speakers as they discuss why automation is increasingly being viewed as critical in product content management.
July 31, 2019 at 10:20 am
A brand’s visibility in local search results is the foundation on which all other marketing efforts are built. After all, consumers can’t convert if brands don't have an online presence. Appearing in organic search results is key, but there’s another important piece of online real estate just as worthy of attention — Google’s Map Pack results. In…
June 7, 2019 at 3:31 pm
In part one of this two-part series, I covered how e-commerce businesses can implement specific tactics for technical search engine optimization as well as for understanding their audiences, competitors, and optimal keyword targets — and why those factor into e-commerce SEO success. Next, you’ll want to look at optimizing each page on your e-commerce site, as…
