Search Engine Optimization

A challenge that many small business owners encounter when first establishing an online presence is not knowing where to start. It may be daunting and time consuming for entrepreneurs trying to build a website, write content for that website, and optimize it for search. However, the emergence of artificial intelligence has opened new doors for…

Today's retail landscape is no walk in the park. Communication has evolved unimaginably: endless forums and review sites sharing consumer opinions, expectations for highly personalized experiences, and digital giants like Google and Amazon.com, which have conditioned consumers to expect instant access and gratification. It's more demanding and competitive than ever, and meeting these expectations pushes…

CouponFollow analyzed Google search volumes to find out which retailers in the U.S. are going to be the most popular this year. We used search tool Ahrefs to find the most recent data on monthly search volumes for America’s top retailers. Explore the table below for details. Furthermore, there have been nearly 1 billion emails already…

Securing a top spot on search engine result pages is crucial for driving traffic, boosting sales and, ultimately, achieving business success. But what happens when your website mysteriously drops in rankings or fails to rank at all? There are a handful of common reasons retailers struggle with Google ranking issues and they’re easy to fix…

Google’s Perspectives filter, which began rolling out in June this year, aims to point searchers to content from "real people" when it deems it helpful to their query. Searchers can click on the Perspectives tab in the search results to see relevant “long- and short-form videos, images, and written posts that people have shared on…

I'm an everyday shopper like many of you. Say you're interested in buying something but you haven’t committed to the exact product or brand that you want to purchase. What’s the first thing you do? If you're like the majority of shoppers out there, you search online to find more information about the product, to…

When it comes to increasing web traffic, search engine optimization (SEO) and pay-per-click (PPC) campaigns can work together to strengthen the presence of a brand online, grow audiences, and drive sales. However, pursuing simultaneous SEO and PPC success — not to mention avoiding cannibalization between the two — requires marketers to break down the traditional…

As we move deeper into the new year, an economic downturn is upon us, resulting in brands having tighter budgets with higher expectations. 2023 is set to see brands truly evaluating endeavors based on returns, which in turn may affect decisions to engage in projects that don’t have a measurable return on investment.  Here's how…

Any company website, in its entirety, belongs to a wide range of teams and owners. Everyone, from C-level executives to customer support, hold some stake in how the content is distributed, what's displayed, and what should take priority. Over time, more stakeholders continue to be added as a company expands its operations. While these ownerships…

The pandemic dealt a difficult blow to retail brands competing in local markets. Millions of consumers turned to online shopping during this period, causing unprecedented growth in the e-commerce sector and impacting the bottom lines of brick-and-mortar stores. But now that the dust has cleared, we find that most commerce (84 percent) still occurs in person.…