Search Engine Marketing

It’s never too early for retailers to start prepping for the holiday shopping season, even though they've just put a cap on their 2015 efforts. In fact, the proximity to 2015 campaigns could provide a base for 2016 strategies via important lessons learned. A quick glance at Kenshoo’s 2015 Online Retail Seasonal Report shows a…

We’re taking a different approach and re-examining paid search activity on our Black Friday keyword group, consisting of 161 keyword terms containing the words "black friday." We saw spending on Black Friday keywords surge the week of Sept. 27, a full month earlier than in 2014, which underscores the increasing importance of this key shopping…

This webinar is a how-to on creating native brand experiences for consumers at scale, in any language, all cultures, and every market.

Hear from two expert speakers on best practices for implementing site search into the online shopping experience.

Every quarter, IgnitionOne checks in with the ongoing trends in digital marketing and publishes a report based on the data flowing through our platform. Frankly, the people who find this report most interesting are the investors and financial analysts who live and die by whether they should buy, sell or hold various stock. But for…

Sears Hometown and Outlet Stores, a retailer fighting for every sale, has evidently found a weapon in Google's Local Inventory Ads that it says works to drive consumers to its stores. The digital marketing product is still fairly new from the search giant, launched last year, and holds the promise of finally helping brick-and-mortar brands take advantage of the online world rather than always getting beaten by it. With that in mind, the Sears spinoff company has been running Google's shopping ads that target by location and reveal whether a product is actually in a location.

To help retailers prepare for the increased competition, Kenshoo has put together "The 12 Tips of Christmas." These best practices will help you guide your sleigh this season and deliver peak performance across your search and social marketing campaigns. Without further ado, here are the 12 tips:

Our marketing experts will discuss key online and offline merchandising best practices and strategies.

Amazon.com is the most talked about — and feared — company in retail today. You can argue that its success is simply because of low prices, but the truth is consumers also shop Amazon more frequently because of the company's consumer-centric approach.

Don’t listen to Google. This is one of 10 Google AdWords tips Sara Shikhman, president of Bedroom Furniture Discounts, has used to help her business grow from $100,000 to $10 million in three years. Shikhman offered the tips in a presentation during the Search & Display Summit at eTail West in San Antonio this week. The 10 tips include the following: