Search Engine Marketing

Brick-and-mortar retail brands face a host of challenges resulting in waves of store closures that make headlines almost quarterly. Marketing can often be a major contributing factor in most cases, and an overall determinant of success or failure. Take Payless ShoeSource, for instance. A number of business struggles, like significant debt load and poor retail…

Brick-and-mortar retail brands face a host of challenges resulting in waves of store closures that make headlines almost quarterly. Marketing can often be a major contributing factor in most cases, and an overall determinant of success or failure. Take Payless ShoeSource, for instance. A number of business struggles, like significant debt load and poor retail […]

Google is empowering influencers and retailers with its latest update. This week, Google released “Shop the Look," which lets the user search for specific outfits and home items, showing links within shoppable ads. The end result? Shoppers won't have to switch to a different website to purchase the product — it can all be done…

Yesterday, Google announced "Showcase Shopping" ads, a visual product ad for retailers. The ads are being created to help people find what they're looking for even when the search query they enter is vague. According to Google, 40 percent of consumers look for items based on vague keyword searches such as "summer dress," "women's athletic…

We’ll share a series of techniques that have proven to deliver double-digit search traffic improvements and increased conversions.

To keep up with the influx of people shopping on their smartphones, Google is updating its offerings for retailers by launching ads in Google Images and introducing local inventory features. While it's the first time Google has brought ads to the Image Search, the search engine giant has been testing them with various brands for months.…

eBay sellers in the U.S. and in the U.K. say a glitch is scaring buyers away from their listings by incorrectly displaying higher costs in search results than what the seller is offering. The glitch affects listings that offer free shipping - eBay is displaying shipping costs on some of those listings instead of free…

Join ChannelAdvisor for this webinar and learn how to make the most of the many retail opportunities Google has to offer.

When the news broke that Google was making a major change to the search engine results page (SERP) and removing text ads from the right-hand side (i.e., the right rail) for desktop searches, retailers and advertisers responded with quite a bit of consternation about how these changes would impact the paid search campaigns that have…