Search Engine Marketing

Back-to-school marketing has always been a balancing act between exciting kids and appeasing parents. That’s not going to change for the 2024-2025 academic year. What could make the balancing act easier is the bifurcation of channels. Search is No Longer Only Google’s Game Though search will remain an important channel in back-to-school 2024, search is…

CouponFollow analyzed Google search volumes to find out which retailers in the U.S. are going to be the most popular this year. We used search tool Ahrefs to find the most recent data on monthly search volumes for America’s top retailers. Explore the table below for details. Furthermore, there have been nearly 1 billion emails already…

In today's digital landscape, Google is the first go-to platform for users seeking information, products, and services. As Google continues to be an ultra-competitive platform, crafting a winning search strategy has become a daunting task for search marketers. Furthermore, the unavailability of key data points in current Google reports has posed more challenges to achieving…

When it comes to increasing web traffic, search engine optimization (SEO) and pay-per-click (PPC) campaigns can work together to strengthen the presence of a brand online, grow audiences, and drive sales. However, pursuing simultaneous SEO and PPC success — not to mention avoiding cannibalization between the two — requires marketers to break down the traditional…

The pandemic dealt a difficult blow to retail brands competing in local markets. Millions of consumers turned to online shopping during this period, causing unprecedented growth in the e-commerce sector and impacting the bottom lines of brick-and-mortar stores. But now that the dust has cleared, we find that most commerce (84 percent) still occurs in person.…

It’s easy to dismiss the data that’s gathered by your search engine optimization (SEO) team as having little value outside of developing your search strategy. However, search data can provide a treasure trove of insights to help retailers understand their market. During the height of the pandemic restrictions, for example, search behavior revealed a spike…

Unless you're hiding under a rock, you know that one of the most talked-about MarTech topics of late is the cookie-less future. As Google says goodbye to third-party cookies and Apple hones in on consumer opt-in strategies, marketers and advertisers must learn to create customized experiences by leveraging first-party data through new and existing methods.…

History tells us that until a consumer hits “Buy,” they can easily change their mind or a competitor could snatch them away. At every step of the customer journey, a dozen brands are competing for their attention. That’s why you need to do everything you can to nudge potential customers along the path to purchase.…

E-commerce is the fastest growing market in the retail industry. During the pandemic, we've seen a significant shift to digital from brick-and-mortar stores, which pushed retailers to improve their digital strategies. With this shift in consumer behavior, and more complex buyer funnels, pay-per-click (PPC) advertising is a must for any retailer trying to expand its…

The effects of the COVID-19 pandemic on consumer behavior have accelerated an already growing e-commerce industry, and as a result have forced retailers to re-evaluate how they can capture their share of this growing market. Given this shift we’ve seen in consumer behavior, it’s imperative that retailers prioritize online customer acquisition. With vaccination rates on…