Retail Stores

How Retailers Can Reopen While Reimagining Their Brick-and-Mortar Experience
October 8, 2020 at 12:41 pm

In recent years, omnichannel strategies started to breathe new life into brick-and-mortar retail, setting up 2020 to be a year of growth. And then, without much warning, the pandemic closed thousands of stores for months. Suddenly, brands were left with only existing e-commerce capabilities and their imaginations — and forced to adapt quickly. The abrupt…

Walmart to Remodel Up to 1,000 Stores With Digital Shoppers in Mind
October 1, 2020 at 4:29 pm

Walmart will remodel 200 of its Supercenters by the end of 2020 to encourage a more "digitally enabled shopping experience" featuring bolder signage, contactless checkout, and airport-inspired crowd management techniques, according to the company's Chief Customer Officer Janey Whiteside. The retail giant's remodeling project will expand to 1,000 stores by the end of 2021. The…

A Ranking of Retailers' In-Store Safety Readiness
September 29, 2020 at 5:05 pm

The outbreak of COVID-19 in February 2020 and subsequent government-mandated stay-at-home orders forced the closure of many brick-and-mortar retail stores for several months. However, as orders expired and government restrictions eased, retailers began reopening their stores with safety measures in place to inform and protect shoppers from contracting the coronavirus. How well are they doing…

Brick-and-Mortar’s Recovery Mantra Will Focus on Consumer Experience
September 28, 2020 at 3:09 pm

Everyone is feeling the impact of COVID-19 on brick-and-mortar retail — from small businesses to goliaths like Neiman Marcus and J.C. Penney. Although storefronts are closing, this traditional channel is pivoting as brands look to do more with less by enhancing the retail experience across fewer, more targeted locations. Despite the news, consumers value brick-and-mortar…

Party City to Open 90% Fewer Halloween Pop-Up Stores
September 24, 2020 at 10:38 pm

Party City will open about 90 percent fewer Halloween pop-up stores than last year as the coronavirus pandemic makes many traditional Halloween celebrations scarier than usual. Earlier this week, the Centers for Disease Control and Prevention recommended avoiding door-to-door trick-or-treating and crowded indoor parties or haunted houses to reduce the risk of spreading COVID-19. The retailer is…

Like Classrooms, Retail Takes a Hybrid Approach This Back-to-School Season
September 24, 2020 at 9:08 pm

COVID-19 has left an indelible mark on many sectors. Consumers are continuing to shift priorities and spending habits as they adjust to new realities. Across the country, children are back to school in many different forms. Back-to-school marks the second busiest season of the year for retailers; an event that's only superseded by the holidays.…

3 Things Brands and Retailers Need to Know About the Post-COVID-19 World
September 16, 2020 at 4:22 pm

As 2020 unfolds and economies across the country reopen, two new constituencies will meet each other: the post-COVID brand and the post-COVID consumer. Coronavirus has changed what we buy and how we buy it, and for as much as a third of consumers that disruption will last for the foreseeable future. IAB analysis reveals a…

Year-Round Cheer: How to Cater to Peak Season Shoppers In-Store Now
September 16, 2020 at 10:20 am

Christmas in July? Not quite, but since a sizable portion of shoppers plan far ahead for the holidays, now is the time to begin engaging them. We’ve identified four main types of holiday shoppers, based on data from Google and Cardlytics around timing and mind-set — two of which are historically on the lookout for holiday shopping…